The Value of a B2B Marketing Plan

Posted by & filed under Marketing Plan.

If you speak with B2B executives they’ll agree that you need a marketing plan. However, if you try to discuss the fee associated with it, there will be some push back. What makes that the case? One of the biggest issues when it comes to discussing the fee is the difficulty in placing a direct… Read more »

Lead Nurturing in 3 Simple Steps

Posted by & filed under Lead Generation.

  Despite the many efforts of companies to prepare potential buyers to purchase, some of them just get hung up along the way and need to be helped through the process.  Lead nurturing is an effective way to keep your potential buyers engaged and funneling through the sales cycle.  The key to effective lead nurturing… Read more »