Demand gen & email marketing are like butt cracks & plumbers

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Lead Generation, Marketing Tactics.

  First I hope I don’t offend any plumbers out there!  It was such a funny “like-combination” I just had to use it! But in all seriousness email marketing remains a fundamental strategy for B2B demand generation teams. In fact, many teams are maturing their usage of email to create very targeted campaigns based on… Read more »

The 5 Pillars of Successful Demand Generation

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Marketing Automation, Marketing Tactics, Retargeting.

  Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus… Read more »

Data + Logic: How Smart Marketers Get Stuff Done

Posted by & filed under Marketing Management, Marketing Plan, Marketing Tactics.

Business-to-business (B2B) marketers place a high level of importance on building trust and relationships with their buyers. With a smaller target market and longer buying cycles (compared to B2C), B2B marketers must understand the unique needs of each target buyer to build more rapport and trust. Applying data and logic to your marketing plans is the… Read more »