What if you could turn your unknown web visitors into instant leads?

Posted by & filed under Demand Generation, Lead Generation, Marketing Tactics.

  You’ve invested a lot in a professional website. You’ve committed to a marketing budget to drive traffic and you have a well-designed sales process to convert the new leads that will be pouring in from your contact forms. And then you wait….While 90% of B2B buying decisions start on the web, research shows as little as… Read more »

CRM: The engine that drives marketing and sales teams

Posted by & filed under Demand Generation, Lead Generation, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning.

  Managing prospect and customer relationships can be a huge challenge for many B2B companies. I see it time and time again, the bigger the company and the more people touching the CRM system, the more challenging governance of that system becomes.  It’s really quite simple though.  If this is the tool that glues so many departments… Read more »