Your Marketing is Integrated, but is it Synchronized?

Posted by & filed under Branding, Demand Generation, Integrated Marketing, Marketing Management, Marketing Plan, Marketing Planning, Social Media.

Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.

No Sales Without Marketing, No Marketing Without Sales

Posted by & filed under Demand Generation, Lead Generation, Marketing Management, Marketing Plan, Marketing Planning.

  It is easy to see marketing and sales as standalone activities, but they are inextricably connected to each other. Without a solid marketing effort, even the best product will not sell. Without profitable sales, the company will not be in business long enough to build a marketing department or pay its employees.

Stop creating a marketing “plan” with a bunch of unconnected marketing “tactics”

Posted by & filed under Demand Generation, Lead Generation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

  Our 3-Phase Approach to Planning a Successful Marketing Campaign   Most B2B marketers approach the marketing planning process based on arbitrary “marketing budget” numbers set by management. With that arbitrary number as a starting point, the marketing department then allocates a certain percentage of that number to each marketing team or role. In such… Read more »