Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.
Monthly Archives:: July 2015
It is easy to see marketing and sales as standalone activities, but they are inextricably connected to each other. Without a solid marketing effort, even the best product will not sell. Without profitable sales, the company will not be in business long enough to build a marketing department or pay its employees.
Our 3-Phase Approach to Planning a Successful Marketing Campaign Most B2B marketers approach the marketing planning process based on arbitrary “marketing budget” numbers set by management. With that arbitrary number as a starting point, the marketing department then allocates a certain percentage of that number to each marketing team or role. In such… Read more »