Stand out from everyone else. The importance of your messaging strategy

Posted by & filed under Branding, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy. Effective messaging outlines what your company does and how it differs from the competition. A messaging platform should serve as the foundation of everything you write from elevator pitches, web site copy as… Read more »

Widen Top of Funnel Marketing and Generate More MQLs

Posted by & filed under Buyer Personas, Funnel Marketing, Marketing Automation, Marketing Management, Marketing Plan.

  Guest Blogger Contribution by Brain P. Hession, President and Founder of Oceanos As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be… Read more »

Five Trends to Watch in B2B Channel Marketing

Posted by & filed under Buyer Personas, Channel Marketing, Content Marketing, Demand Generation, Marketing Automation.

  B2B channel marketing definitely has my attention these days. Just like marketing automation changed the way B2B marketers think and act, we are seeing a similar trend in channel marketing with the introduction of the channel marketing platform. If you’re not familiar with it, it’s essentially an infrastructure that channel teams are investing in… Read more »

Smart Sales – The Power of an Integrated Marketing Plan

Posted by & filed under Branding, Content Marketing, Demand Generation, Integrated Marketing, Lead Generation, Marketing Management, Marketing Plan, Marketing Planning.

  The world of B2B marketing is powerful and complex.. Businesses everywhere need products and services, and they turn to other businesses to provide them. Companies that are able to create an integrated B2B marketing program can profit, while the firms that fail to take advantage of the integrated opportunities could be missing out on… Read more »