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Monthly Archives

October 2015

Content MarketingMarketing PlanningMarketing Strategy

The Secret to Great B2B Marketing: The Content Marketing Audit

The Secret to Great B2B Marketing: The Content Marketing Audit Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be overwhelming.  (more…)
Shannon Prager
October 21, 2015
Demand GenerationFunnel MarketingMarketing AutomationMarketing PlanningSirius Decisions Waterfall

How to Correct Sales Pipeline Shortfalls With Demand Modeling

  How to Correct Sales Pipeline Shortfalls With Demand Modeling It's easy enough for businesses to look back over past sales figures and see why pipeline shortfalls occurred. What is far more difficult is tracking efforts in real time in order to make corrections that will solve problems before they seriously impact earnings and undermine annual sales projections. The key to adjusting performance strategies on the fly is careful planning based on a solid understanding of annual trends, as well as the ability to collect, track, and analyze data in a timely manner. With appropriate demand modeling, your business can…
Shannon Prager
October 14, 2015
Channel MarketingIntegrated MarketingMarketing Planning

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn't stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive platform for channel marketing management. There are several viable CMM options to choose from, a solid evaluation strategy should ensure that you choose the right CMM platform for your business. Before you…
Shannon Prager
October 7, 2015