Grow your following and build strong relationships with a guest blog program

Posted by & filed under Content Marketing, Lead Generation, Marketing Tactics, Social Media.

  Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience.  In addition, it will also help you form relationships with… Read more »

Why Account Based Marketing Should Be In Your 2016 Strategy

Posted by & filed under Buyer Personas, Demand Generation, Integrated Marketing, Lead Generation, Marketing Plan, Marketing Planning, Messaging Strategy, Uncategorized.

  Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.

What C-Suite Execs Read Every Day [Social Data]

Posted by & filed under Marketing Management, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get… Read more »

No More Boring Content! Why Sales Enablement is More Than Content Delivery

Posted by & filed under Content Marketing, Marketing Management, Uncategorized.

  Guest Blogger Contribution by Tim Hill, President and Co-Founder of Channel Rocket Search this phrase for me—“No more boring content”. The results will show you pages of proof that things in both our business and personal lives can truly bore us to death. From boring conference calls to boring apps to boring cake to boring… Read more »

Understanding Buyer Personas

Posted by & filed under Buyer Personas, Content Marketing, Lead Generation, Marketing Tactics, Personas.

  In marketing, it’s imperative that you understand your prospective buyers’ goals and motivations. Buyer personas – also known as marketing personas – are distinct, fictional representations of potential customer groups. These personas define typical behavior patterns, goals, skills and attitudes along with fictional details that bring each customer group to life.