Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience. In addition, it will also help you form relationships with… Read more »
Monthly Archives:: December 2015
Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.
Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get… Read more »
There is lots of advice for attracting the potential clients. So, how do you know which ones are the most effective? In the business of digital marketing, things are constantly changing. We’ve done the research for you, and this is our list of the top eight B2B marketing trends to help your company in… Read more »
As 2015 comes to an end, we have the opportunity to reflect on the challenges and successes of the current year, and to prepare for the obstacles of the new year. Facing the unknown can seem intimidating, but knowledge is key. We have complied some of the top marketing challenges of 2016 to assist with your planning.
Guest Blogger Contribution by Tim Hill, President and Co-Founder of Channel Rocket Search this phrase for me—“No more boring content”. The results will show you pages of proof that things in both our business and personal lives can truly bore us to death. From boring conference calls to boring apps to boring cake to boring… Read more »
In marketing, it’s imperative that you understand your prospective buyers’ goals and motivations. Buyer personas – also known as marketing personas – are distinct, fictional representations of potential customer groups. These personas define typical behavior patterns, goals, skills and attitudes along with fictional details that bring each customer group to life.