When Twitter first arrived on the scene, it was decried by businesses as being useless for marketing purposes. “How are we supposed to engage an audience in under 140 characters?” would have almost certainly been a popular question. Of course, today you would be hard pressed to find a successful business that doesn’t have… Read more »
Monthly Archives:: January 2016
Understanding Social Strategy vs. Search Strategy
While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »
Top Channel Partner Marketing Trends to Watch for in 2016
Channel marketing has emerged as a vital B2B marketing strategy. Those companies effectively employing this tactic have seen increased flexibility and attractiveness to a wider scope of partners – naturally resulting in greater profits. However, channel marketing can be quite challenging to those not versed in the process. Also, larger organizations will typically have… Read more »
Five Reasons Why CrossFit is Good Training for Any Leadership Role
Guest Blogger Contribution by Cameron Avery at Elastic Grid. I was lucky enough to discover CrossFit when I moved to California six years ago – it wasn’t trendy, it wasn’t a cult – it was a small gym in Los Gatos that was surrounded by a wire fence and was labelled “The Cage.” It had… Read more »