Are Your Marketing Efforts Translating Into Sales?

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  When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more  sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a… Read more »

How to Build An Account­ Based Marketing Plan

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Account Based Marketing (ABM) is a powerful tool which many leading B2B marketers are adding to their campaign arsenal. The goal of ABM is to identify and market to pre-selected companies that are important to your business, measuring each account’s performance individually. For marketers with a defined universe of accounts or a set of strategic accounts to support, ABM is… Read more »

5 Ways Modern B2B Marketers Use Personalized Marketing

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  Successfully attracting buyers to your brand and keeping them engaged has become increasingly challenging. This is largely due to the power held by consumers themselves. Able to research items, compare prices and view testimonials with a few clicks at any time, they will often have drawn conclusions about a brand before their first interaction… Read more »