The problem with traditional digital marketing and sales strategies is that in most cases, only 1% of leads turn into customers. In today’s B2B world, dominating your space requires creative, aggressive approaches to capturing greater market share. Account Based Marketing (ABM) is one trending solution that’s bringing real results for many B2B marketers.
Monthly Archives:: August 2016
What’s all this buzz about Account Based Marketing (ABM)? A glance at some of these statistics from Demandbase makes a compelling case for adopting ABM into your marketing strategy: 96 percent of B2B marketers are saying it’s been a key factor in their success 60 percent of those who’ve used it for at… Read more »
With digital marketing constantly evolving and changing, no company should be content and just sit back and continue status-quo marketing. Customers tastes, preferences, and ways of consuming information are constantly changing, therefore the technology and implementation of a marketing strategy should be a constantly evolving craft. Top marketers are agile and actively adapting in order to stay… Read more »
Digital Marketing Mostly Started with B2C Digital advertising has been a longtime favorite tactic of B2C marketers, with its ability to draw on your browsing behaviors to serve up ads that always seem to display just what you’ve been looking for. While B2B Businesses Spent $$$ on Traditional Ads with Diminishing Returns This has… Read more »