Why Integrated Marketing is the Key to Your Success If you’re marketing for B2B today, you know that one tactic alone won’t be the silver bullet. It’s the collection of all campaigns and tactics working together. Successful integrated marketing strategy starts with a committed brand focus, including a differentiated position, a compelling messaging platform with unique messages to critical audiences, and a savvy integrated marketing plan that connects all touchpoints that could influence and persuade buyers. (more…)
Shannon PragerJune 28, 2017
