“What Are The Trends To Watch In Marketing Tech for 2018?”

Posted by & filed under Channel Marketing, Digital Marketing, Marketing Automation, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing. Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies…. Read more »

How a Searchable Website Can Supercharge Your Conversion Rates

Posted by & filed under Demand Generation, Digital Marketing, Funnel Marketing, Lead Generation, Uncategorized.

    An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level. If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may… Read more »