13 Ways Your Marketing Reports Are Hurting Your Business

Posted by & filed under Marketing Management, Marketing Planning, Marketing Tactics, Uncategorized.

Guest Blogger Contribution by Molly Clarke, a Senior Marketing Manager at ZoomInfo. Modern marketers live and breathe data. We’re constantly trying to prove the value of our efforts, test and scale campaigns, and measure results—all in an attempt to generate more revenue for our respective companies. But, what if we told you your beloved marketing… Read more »

6 Tips for Creating Awesome Memorable and Engaging B2B Webinars

Posted by & filed under Branding, Demand Generation, Digital Marketing, Lead Generation, Lead Nurturing, Uncategorized, Video Marketing.

  Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »