How to Use Influencer Marketing for B2B

Posted by & filed under Influencer Marketing, Marketing Planning, Uncategorized.

  When most of us think about Influencer Marketing, a Kardashian or other celebrity comes to mind, and it’s generally in the consumer product marketing space. While some of the fundamental principles are the same, influencer marketing for B2B companies requires a deeper understanding of your customers, and a lot more planning and finesse. Here’s… Read more »

8 Key Metrics for Content Marketing

Posted by & filed under Content Marketing, Uncategorized.

  What are the most important metrics for measuring the ROI of your content marketing programs? As the old saw goes, what gets measured, gets done. But content marketing is so much on the “humanistic” side of selling that its practitioners forget, overlook or fail to realize there are certain performance numbers that tell their… Read more »