Marketing plans aren’t static documents. The best ones are dynamic and responsive. It’s a best practice to be updating a marketing plan every year if not more often, or at least reviewing the plan with respect to significant changes in product, strategy, competition or customer trends. In this article, I focus on that last… Read more »
Monthly Archives:: September 2018
Email is still the marketer’s best channel for talking to customers, but how well it performs is always evolving as new assumptions are tested and measured. Learn about which strategies are working best today.