Updating Your Marketing Plan: How Well Do You Know Your Buyers?

Posted by & filed under Buyer Personas, Marketing Plan, Uncategorized.

  Marketing plans aren’t static documents. The best ones are dynamic and responsive. It’s a best practice to be updating a marketing plan every year if not more often, or at least reviewing the plan with respect to significant changes in product, strategy, competition or customer trends. In this article, I focus on that last… Read more »