The fine art and science of Search Engine Optimization (SEO) is being refined every year, as digital marketers strive to keep pace with shifting technologies and changes in personal and spending habits. Like so many other digital marketing strategies, keeping up with SEO trends demands a regular review of what’s shifting, what’s out, and… Read more »
Posts By: Shannon Prager
Creating irresistible calls to action is the key to capturing leads. Here’s a short primer on how to optimize conversion rates using current best practices, including eight power tips you probably haven’t tried yet.
In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns. In this article, we’ll drill down and share… Read more »
The World’s Largest Audience, Served Up on a Platter Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform. For marketers, especially B2C but… Read more »
Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »
Favored strategies in digital marketing can change as often as Google changes its algorithms. We’ve composed 12 Do’s and Don’ts to guide you through best practices for digital marketing in 2018.
Just as traditional journalism is based on the principles of answering the five “W” questions – What, Who, Where, When and Why – you can apply the same to Account Based Marketing. Much has been written about ABM, including in this space, but it’s always worth covering such basics for those who are still… Read more »
Influencer marketing is a fairly simple concept to grasp – a new spin on the time-honored strategy of celebrity endorsements. Its successful execution, however, is much more nuanced. Here, we explain how to use influencer marketing in the world of social and other online media, and how to execute an influencer marketing strategy… Read more »
Great landing pages are ones that compel a visitor to take action – fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on… Read more »
The old, catch-all CRM system is becoming ancient history. The 2017 marketing technology landscape relies on so many new channels and different types of touch points with customers, that an all-in-one system is usually not enough. But what mix of automation platforms will best serve your organization’s unique needs? Here’s a brief survey… Read more »