If you’re a marketer, which data points will provide the best insights? Here is a rundown on which data is most critical to include in an account based marketing strategy.
Posts By: Shannon Prager
As marketing technology grows smarter every year, so must investments in MarTech if companies today are to keep up. If your technology is as little as two years old, it’s already outdated. I’ve followed the ongoing technology advances and trends, and here I tell you about the best marketing technologies for 2019 budgets,… Read more »
When we talk to users of various marketing automation platforms we find that the biggest inhibitor to successful deployment of B2B marketing automation platforms is lack of an effective strategy. The second biggest is failing to recognize their full range of available features and potential uses beyond the usual email campaigns. If this sounds… Read more »
When most of us think about Influencer Marketing, a Kardashian or other celebrity comes to mind, and it’s generally in the consumer product marketing space. While some of the fundamental principles are the same, influencer marketing for B2B companies requires a deeper understanding of your customers, and a lot more planning and finesse. Here’s… Read more »
The power of Facebook marketing is a force you can’t ignore. 93% of marketers have adopted the platform to target specific audiences in their advertising strategies. With an average of 1.18 billion daily active users on Facebook, the possibilities of target audiences are endless. It’s no doubt that 2018 is a huge year for… Read more »
What are the most important metrics for measuring the ROI of your content marketing programs? As the old saw goes, what gets measured, gets done. But content marketing is so much on the “humanistic” side of selling that its practitioners forget, overlook or fail to realize there are certain performance numbers that tell their… Read more »
We are way past the point now in 2018 where marketers can claim that B2B social media is unimportant to their company’s marketing strategy. Anyone still clinging to that notion has long since been left in the dust. But keeping up also matters. As companies make bigger investments in social media brand domination, it’s… Read more »
Leveraging buyer insights to create buyer personas and buyer’s journey maps improves campaign performance, increases sales productivity and gets you to market faster. Here’s the lowdown on the smartest ways to develop and use buyer insights that will help you crush your company’s sales goals.
Nowadays nearly everyone is on social media as it has evolved into a core communication and networking outlet for consumers and businesses alike. When people become curious about a business or brand, often the first thing they do is turn to social media. But with nine in ten business having a social presence, how… Read more »
Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »