What if you could turn your unknown web visitors into instant leads?

Posted by & filed under Demand Generation, Lead Generation, Marketing Tactics.

  You’ve invested a lot in a professional website. You’ve committed to a marketing budget to drive traffic and you have a well-designed sales process to convert the new leads that will be pouring in from your contact forms. And then you wait….While 90% of B2B buying decisions start on the web, research shows as little as… Read more »

CRM: The engine that drives marketing and sales teams

Posted by & filed under Demand Generation, Lead Generation, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning.

  Managing prospect and customer relationships can be a huge challenge for many B2B companies. I see it time and time again, the bigger the company and the more people touching the CRM system, the more challenging governance of that system becomes.  It’s really quite simple though.  If this is the tool that glues so many departments… Read more »

Stop killing yourself and your marketing team! See why top marketers bring in marketing consultants

Posted by & filed under Demand Generation, Lead Generation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

  Your marketing strategy and execution can make or break your company. On the other hand, having an in-house marketing team with all the right skills and experience can be very expensive.  How is everyone else dealing with this challenge?

Demand gen & email marketing are like butt cracks & plumbers

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Lead Generation, Marketing Tactics.

  First I hope I don’t offend any plumbers out there!  It was such a funny “like-combination” I just had to use it! But in all seriousness email marketing remains a fundamental strategy for B2B demand generation teams. In fact, many teams are maturing their usage of email to create very targeted campaigns based on… Read more »

The 5 Pillars of Successful Demand Generation

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Marketing Automation, Marketing Tactics, Retargeting.

  Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus… Read more »

Data + Logic: How Smart Marketers Get Stuff Done

Posted by & filed under Marketing Management, Marketing Plan, Marketing Tactics.

Business-to-business (B2B) marketers place a high level of importance on building trust and relationships with their buyers. With a smaller target market and longer buying cycles (compared to B2C), B2B marketers must understand the unique needs of each target buyer to build more rapport and trust. Applying data and logic to your marketing plans is the… Read more »

Building Personal Relationships: Why It Matters More in B2B Marketing

Posted by & filed under Marketing Tactics.

  In most of today’s industries, top executives, marketers and salespeople alike view relationships as being central to hitting the big sales numbers. In fact, entire businesses have been built on the premise of helping other companies build strong connections with buyers and customers as well as manage those interactions better. (Think marketing agencies, CRM companies… Read more »

5 Characteristics of the Perfect Email Newsletter

Posted by & filed under Email Marketing.

  An email newsletter for B2B marketing is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve… Read more »

If you’re not retargeting, you’re losing money.

Posted by & filed under Demand Generation, Lead Generation, Marketing Planning, Marketing Tactics, Retargeting.

  If you haven’t already taken your B2B marketing into the digital age, now’s the time. In fact, 67 percent of the B2B buying process happens online, making your digital marketing strategies of the utmost importance if you want to drive new business. What’s even more staggering, 98 percent of people visiting your web site… Read more »