Guest Blogger Contribution by Brain P. Hession, President and Founder of Oceanos As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be… Read more »
Posts By: Shannon Prager
B2B channel marketing definitely has my attention these days. Just like marketing automation changed the way B2B marketers think and act, we are seeing a similar trend in channel marketing with the introduction of the channel marketing platform. If you’re not familiar with it, it’s essentially an infrastructure that channel teams are investing in… Read more »
Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.
It is easy to see marketing and sales as standalone activities, but they are inextricably connected to each other. Without a solid marketing effort, even the best product will not sell. Without profitable sales, the company will not be in business long enough to build a marketing department or pay its employees.
The world of B2B marketing is powerful and complex.. Businesses everywhere need products and services, and they turn to other businesses to provide them. Companies that are able to create an integrated B2B marketing program can profit, while the firms that fail to take advantage of the integrated opportunities could be missing out on… Read more »
Our 3-Phase Approach to Planning a Successful Marketing Campaign Most B2B marketers approach the marketing planning process based on arbitrary “marketing budget” numbers set by management. With that arbitrary number as a starting point, the marketing department then allocates a certain percentage of that number to each marketing team or role. In such… Read more »
You’ve invested a lot in a professional website. You’ve committed to a marketing budget to drive traffic and you have a well-designed sales process to convert the new leads that will be pouring in from your contact forms. And then you wait….While 90% of B2B buying decisions start on the web, research shows as little as… Read more »
Managing prospect and customer relationships can be a huge challenge for many B2B companies. I see it time and time again, the bigger the company and the more people touching the CRM system, the more challenging governance of that system becomes. It’s really quite simple though. If this is the tool that glues so many departments… Read more »
Your marketing strategy and execution can make or break your company. On the other hand, having an in-house marketing team with all the right skills and experience can be very expensive. How is everyone else dealing with this challenge?
First I hope I don’t offend any plumbers out there! It was such a funny “like-combination” I just had to use it! But in all seriousness email marketing remains a fundamental strategy for B2B demand generation teams. In fact, many teams are maturing their usage of email to create very targeted campaigns based on… Read more »