3 Simple, But Often Missed, Demand Gen Tips

Posted by & filed under Demand Generation.

Over the years the many challenges associated with Demand Generation haven’t changed much.  There have always been skilled sales people that just weren’t selling, but assumptively thinking that it was the market they were in. While hot markets will come and go, the skills to effectively generate the demand for your product remain the same…. Read more »

Dirty Little Secrets About Content Marketing

Posted by & filed under Marketing Tactics.

The vast majority of B2B marketers are developing content as part of their marketing mix. They must be….right? There is an exorbitant amount of information in regards to content marketing everywhere these days. If you do a search on google for “content marketing” you’ll get a billion search results. Yes a billion results, which is… Read more »

Should You Be Using Polls For Demand Gen?

Posted by & filed under Demand Generation.

A study recently conducted by Corporate Visions polled more than 440 marketing and sales professionals. The study showed that the biggest problem marketers are facing is generating sales-ready leads. The study also showed that only 20% of marketers had confidence in the effectiveness of their B2B demand gen program. The remaining 80% pointed to a… Read more »

The Value of a B2B Marketing Plan

Posted by & filed under Marketing Plan.

If you speak with B2B executives they’ll agree that you need a marketing plan. However, if you try to discuss the fee associated with it, there will be some push back. What makes that the case? One of the biggest issues when it comes to discussing the fee is the difficulty in placing a direct… Read more »

Who’s Managing Your Customer Experience?

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Do you know who is managing your customer experience? We promise we’re not trying to trick you.  Your customer experience is always changing and taking on new shapes. Recently Sirius Decisions asked over 200 companies that use a customer experience function, what goes into theirs. They were able to find that most organizations are able… Read more »

Lead Nurturing in 3 Simple Steps

Posted by & filed under Lead Generation.

  Despite the many efforts of companies to prepare potential buyers to purchase, some of them just get hung up along the way and need to be helped through the process.  Lead nurturing is an effective way to keep your potential buyers engaged and funneling through the sales cycle.  The key to effective lead nurturing… Read more »