If you’re in marketing, you probably share a common impression that new marketing tools are being introduced at a rate akin to the U.S. birth rate – about one every eight seconds. Even if you love what you’re already using, the fact that so many new features and products are being introduced so often… Read more »
Posts By: Shannon Prager
A lot of marketers pay close attention to marketing metrics that measure the results of specific campaigns: clicks, opens, likes, follows, comments, and similar kinds of engagement actions. However, these don’t always measure the bottom-line results that you expect – hope – will show up in company profits. When you report to your CMO,… Read more »
Email practices have changed a lot in recent years. Want to make sure your email campaigns are optimized for success? Here’s a rundown of 12 things you need to know about email best practices for 2017.
In the old frontier days of marketing automation software – say, around 2007-2010 – it was an exciting time as marketers learned they didn’t have to keep spreadsheet notes, calendar reminders, or manually push “send” each time they wanted to communicate with target prospects. More than 70 different vendors eventually rose to fill this new… Read more »
You may have heard of ad retargeting and have some idea what it’s about. If you’re wondering whether it could be a good solution for your business, here is an overview of when and how retargeting works best, and the different kinds of retargeting strategies that digital marketers are using today.
There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It’s a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about… Read more »
Generating traffic and generating leads are two distinct strategies. It’s relatively easy to lure prospective customers to your website or platform with an eye-catching piece of content that you tease out through social media or digital ad campaigns. One good hook can pique enough curiosity to get them to cruise over and check it… Read more »
It’s not just millennials- all buyers today want quick but meaningful information that’s delivered in a personal way. Today I go over the eight essential planning steps to video marketing that sells by educating, entertaining and converting the viewer.
Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry. So many tools available – but what’s your digital marketing strategy?
Account Based Marketing is gaining in popularity for a simple reason – it works. I’ve been talking about it here, reporting on the growing body of statistics. Where ABM has been in use for at least a year, for instance, 60% of users reported a revenue increase of at least 10%, and 19% reported… Read more »