6 Marketing Metrics That Really Count

Posted by & filed under Marketing Tactics.

  A lot of marketers pay close attention to marketing metrics that measure the results of specific campaigns: clicks, opens, likes, follows, comments, and similar kinds of engagement actions. However, these don’t always measure the bottom-line results that you expect – hope –  will show up in company profits. When you report to your CMO,… Read more »

Is Your Marketing Automation Software Still Serving You?

Posted by & filed under Marketing Automation, Uncategorized.

In the old frontier days of marketing automation software – say, around 2007-2010 – it was an exciting time as marketers learned they didn’t have to keep spreadsheet notes, calendar reminders, or manually push “send” each time they wanted to communicate with target prospects. More than 70 different vendors eventually rose to fill this new… Read more »

When and How Retargeting Works Best

Posted by & filed under Retargeting.

  You may have heard of ad retargeting and have some idea what it’s about. If you’re wondering whether it could be a good solution for your business, here is an overview of when and how retargeting works best, and the different kinds of retargeting strategies that digital marketers are using today.  

The Five Essentials of a Digital Marketing Strategy

Posted by & filed under Digital Marketing, Marketing Plan.

  Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry.   So many tools available – but what’s your digital marketing strategy?