When and How Retargeting Works Best

Posted by & filed under Retargeting.

  You may have heard of ad retargeting and have some idea what it’s about. If you’re wondering whether it could be a good solution for your business, here is an overview of when and how retargeting works best, and the different kinds of retargeting strategies that digital marketers are using today.  

The Five Essentials of a Digital Marketing Strategy

Posted by & filed under Digital Marketing, Marketing Plan.

  Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry.   So many tools available – but what’s your digital marketing strategy?

Ten Strategies to Align Marketing with Sales

Posted by & filed under Marketing Planning, Retargeting, Uncategorized.

  There’s a classic conflict between Sales and Marketing teams at many companies, where each tends to undervalue the other’s contributions to revenue growth. If allowed to fester unchecked, this mutual antipathy works against the best interests of customers, the company, and the individual adversaries themselves. It doesn’t have to be this way. Here are… Read more »

The 10 Hottest Marketing Trends for 2017

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  As someone whose job and professional interests draw me to follow the cutting-edge trends in digital marketing, it helps me to gather my observations on this fast-evolving industry into a bigger picture. I like to understand why we do things differently now this year than we did last year- or three years ago. But… Read more »