The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »
Posts By: Shannon Prager
There are unique, often tough, challenges for marketers in B2B. For deep dives like these, sometimes it’s best to rely on an experienced pro. According to Hubspot’s 2016 State of Inbound Report, the top 3 challenges faced by all marketers today are…
Did you know that the average email database degrades by nearly 23%* every year? Such a high attrition rate amps up the pressure on marketers to keep their email lists growing organically at a steady pace. Here are 10 different ways you can promote new signups that have proven their worth time and again.
Want to improve your email open and click-through rates? These email best practices will get your marketing emails the attention they deserve.
Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition – usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign.
Have you noticed how videos and video marketing seem to be taking over the Internet these days? You’d be right. Most current research on trends in video marketing estimates that by next year, 74 percent of all Internet traffic will be video.
A great landing page will convince relevant, interested prospects to take the next step into your sales funnel. Here are some landing page best practices.
The problem with traditional digital marketing and sales strategies is that in most cases, only 1% of leads turn into customers. In today’s B2B world, dominating your space requires creative, aggressive approaches to capturing greater market share. Account Based Marketing (ABM) is one trending solution that’s bringing real results for many B2B marketers.
What’s all this buzz about Account Based Marketing (ABM)? A glance at some of these statistics from Demandbase makes a compelling case for adopting ABM into your marketing strategy: 96 percent of B2B marketers are saying it’s been a key factor in their success 60 percent of those who’ve used it for at… Read more »
With digital marketing constantly evolving and changing, no company should be content and just sit back and continue status-quo marketing. Customers tastes, preferences, and ways of consuming information are constantly changing, therefore the technology and implementation of a marketing strategy should be a constantly evolving craft. Top marketers are agile and actively adapting in order to stay… Read more »