Are you thinking about your customers in your marketing plan? Because if you’re not, you can bet your competitors are! Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »
Posts By: Shannon Prager
The “magic number” for a marketing budget has traditionally been to allocate 10 percent of gross revenue to marketing and sales. But this is not a one-size-fits-all number, and a lot depends on your company’s years in business, as well as your industry. One of the questions in the 2014 American Marketing Association/Duke University survey… Read more »
Social media for a B2B marketer can be a tricky thing. It’s easy to share content that is funny or entertaining, or to promote a brand. But most B2B marketers are challenged with using social media to attract new buyers, so sharing rich educational content that establishes you as the quality, go-to source is often the best choice…. Read more »
Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
We’re a society of watchers, more than readers – and growing numbers of business decision makers are basing their purchases on what they see in an online video. Here are some video marketing stats from 2016 that B2B executives can’t afford to ignore.
The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »
There are unique, often tough, challenges for marketers in B2B. For deep dives like these, sometimes it’s best to rely on an experienced pro. According to Hubspot’s 2016 State of Inbound Report, the top 3 challenges faced by all marketers today are…
Did you know that the average email database degrades by nearly 23%* every year? Such a high attrition rate amps up the pressure on marketers to keep their email lists growing organically at a steady pace. Here are 10 different ways you can promote new signups that have proven their worth time and again.
Want to improve your email open and click-through rates? These email best practices will get your marketing emails the attention they deserve.