Launching a successful email marketing campaign can drive new leads, boost sales and develop brand loyalty. Since your prospects and customers are inundated with so much email, proper design, tone of voice and execution are important to ensure that you stand out from the crowd and keep their attention. The following tips can make the difference between an opened and unopened email.
Subject Lines: Opened, Deleted or Spam
The subject line often determines whether your email is opened and how the recipient responds. Subject lines should be short. I often advise clients to keep them friendly or funny, but to the point. Subject lines are one of the most important parts of the email because it’s the first impression you give on what your message is about. If it doesn’t spark their interest, they are not going to engage with you. Most email subject lines are 40-60 characters in length. It’s important to avoid spam words like free, guarantee, act now. Avoid using uppercase words and make sure your messaging is compelling for your audience. You only get one chance to make a first impression!
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