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What are the most important metrics for measuring the ROI of your content marketing programs? As the old saw goes, what gets measured, gets done. But content marketing is so much on the “humanistic” side of selling that its practitioners forget, overlook or fail to realize there are certain performance numbers that tell their own important story. To keep your work focused on the right goals, learn about these content marketing metrics and how to access them.

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We are way past the point now in 2018 where marketers can claim that B2B social media is unimportant to their company’s marketing strategy. Anyone still clinging to that notion has long since been left in the dust. But keeping up also matters.

As companies make bigger investments in social media brand domination, it’s vital to stay on top of how social is being used by their prospects and buyers— as well as competitors. Here are seven key insights for the state of B2B social media in 2018.

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Nowadays nearly everyone is on social media as it has evolved into a core communication and networking outlet for consumers and businesses alike. When people become curious about a business or brand, often the first thing they do is turn to social media. But with nine in ten business having a social presence, how do you set yourself apart?

 

For B2B companies, social media is utilized to build business credibility and attract prospects. So how can you make an impact with your prospects on social? You may think you’re doing social, but you need to think bigger to get the attention you want. We’ve compiled a list of 10 tips that will take your B2B social media strategy to the next level.

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Guest Blogger Contribution by Rob Howard, founder of the DailyStory.

When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers?

Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You might have even found research on the length of the content or the keyword density.

It’s none of the above.

The real secret to great content marketing is simple: Good B2B marketers know that content is important. Great B2B marketers know that personalized content wins new business.

Below are several tips for how you can begin thinking adding personalization to your content marketing plans.

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Guest Blogger Contribution by Molly Clarke, a Senior Marketing Manager at ZoomInfo.

Modern marketers live and breathe data. We’re constantly trying to prove the value of our efforts, test and scale campaigns, and measure results—all in an attempt to generate more revenue for our respective companies. But, what if we told you your beloved marketing reports might be doing more harm than good?

Before you click away, hear us out. We’re by no means saying to trash your marketing reports and start from scratch. But, we’re all human, and it’s easy to make mistakes—especially when it comes to marketing metrics.

Ready to learn more? Today we cover 13 common marketing report mistakes and the strategies you need to improve your efforts. Keep reading!

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Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?)

If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only they were all that good!

Chances are, you spend so much time at your computer anyway that an hour of webinar time usually ends up on the slag heap of forgotten hours in your everyday work life. Worse, many of the forgettable ones ended up being mainly a sales pitch rather than the informative session you signed up for, full of hope and aspiration.

It takes some effort and insight to make the best webinars–the ones that are memorable, engaging, and leave participants hungry to know even more about your brand, services or products. Read on for tips on how to make the best webinars to stand out above the rest.

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Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing.

Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies. Here are some trends to watch in marketing tech for 2018.

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An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level.

If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may want to think again.

Here’s the full lowdown on how and why an internal search engine on your website can place the buyer’s journey on a direct path to making a purchase.

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