What is Search Engine Marketing vs Search Engine Optimization?
This is a question that often gets a confusing answer. To the extent there really is a difference, you can distinguish them in this way:
SEO is the technical process of increasing a given web page’s ranking in a search engine’s “natural” or un-paid (“organic”) search results.
Most SEO best practices focus on Google’s search engine and its algorithms, because Google dominates more than 90% of the total organic search traffic in the world. SEO strategies can target different kinds of searches besides words and text, using keyword-rich alt tags assigned to images, videos, podcasts, and social media channels.
You might say that SEM, on the other hand, is SEO but with a sales mentality.