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Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?)

If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only they were all that good!

Chances are, you spend so much time at your computer anyway that an hour of webinar time usually ends up on the slag heap of forgotten hours in your everyday work life. Worse, many of the forgettable ones ended up being mainly a sales pitch rather than the informative session you signed up for, full of hope and aspiration.

It takes some effort and insight to make the best webinars–the ones that are memorable, engaging, and leave participants hungry to know even more about your brand, services or products. Read on for tips on how to make the best webinars to stand out above the rest.

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Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing.

Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies. Here are some trends to watch in marketing tech for 2018.

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An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level.

If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may want to think again.

Here’s the full lowdown on how and why an internal search engine on your website can place the buyer’s journey on a direct path to making a purchase.

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While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions.

If you’re ready to try a new email platform but aren’t sure which product best suits your business model, here’s a guide to help you evaluate the best email marketing software for 2018.

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Facebook announced this month that the company is making a huge change to its News Feed algorithm. Personal news feeds will now prioritize friends and posts that spark comments between them — at the expense of public content, news outlets and, importantly, the total number of ads you see on the social network.

What does this mean if you’ve already placed a big bet on Facebook advertising (like so many others have done in recent years)?

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The fine art and science of Search Engine Optimization (SEO) is being refined every year, as digital marketers strive to keep pace with shifting technologies and changes in personal and spending habits. Like so many other digital marketing strategies, keeping up with SEO trends demands a regular review of what’s shifting, what’s out, and what’s new.

Read on to see what’s trending in SEO for 2018.

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In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns.

 

In this article, we’ll drill down and share some specific Facebook marketing tips that smart B2B marketers are using successfully right now.

 

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The World’s Largest Audience, Served Up on a Platter

Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform.

For marketers, especially B2C but also increasingly for B2B, Facebook is the place to be.

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