Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by AI technology, as are the exceptionally effective targeted ads on Amazon.
As a consumer, you’ve doubtless already encountered plenty of AI applications, and interacted with lots of bots. But as a general marketer, have you thought about all the different ways you can put them to work for your own purposes? Here is a look at how AI and Bots for marketing are being put to effective use by many of today’s savvy marketing pros.