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Facebook announced this month that the company is making a huge change to its News Feed algorithm. Personal news feeds will now prioritize friends and posts that spark comments between them — at the expense of public content, news outlets and, importantly, the total number of ads you see on the social network.

What does this mean if you’ve already placed a big bet on Facebook advertising (like so many others have done in recent years)?

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The fine art and science of Search Engine Optimization (SEO) is being refined every year, as digital marketers strive to keep pace with shifting technologies and changes in personal and spending habits. Like so many other digital marketing strategies, keeping up with SEO trends demands a regular review of what’s shifting, what’s out, and what’s new.

Read on to see what’s trending in SEO for 2018.

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In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns.

 

In this article, we’ll drill down and share some specific Facebook marketing tips that smart B2B marketers are using successfully right now.

 

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The World’s Largest Audience, Served Up on a Platter

Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform.

For marketers, especially B2C but also increasingly for B2B, Facebook is the place to be.

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Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by AI technology, as are the exceptionally effective targeted ads on Amazon.

As a consumer, you’ve doubtless already encountered plenty of AI applications, and interacted with lots of bots. But as a general marketer, have you thought about all the different ways you can put them to work for your own purposes? Here is a look at how AI and Bots for marketing are being put to effective use by many of today’s savvy marketing pros.

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Influencer marketing is a fairly simple concept to grasp – a new spin on the time-honored strategy of celebrity endorsements. Its successful execution, however, is much more nuanced. Here, we explain how to use influencer marketing in the world of social and other online media, and how to execute an influencer marketing strategy that won’t break your bank or force you to work red carpet rope lines to get attention for your product.

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Great landing pages are ones that compel a visitor to take action – fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on the Call to Action button. The CTA button is that ultimate graphic to which all messages on the page should naturally draw the eye.

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