Account Based Marketing is gaining in popularity for a simple reason – it works. I’ve been talking about it here, reporting on the growing body of statistics. Where ABM has been in use for at least a year, for instance, 60% of users reported a revenue increase of at least 10%, and 19% reported a revenue impact of 30% or greater.
This blog is aimed to explain account based marketing for dummies (a colloquial, I know you’re very smart if you’re researching a subject like this).
ABM isn’t just for the biggest players any more.