Is your marketing plan refreshed and ready to go for the coming year?
Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked.
It may be that your company never had a formal marketing plan, or there’s an outdated and long-forgotten one and you’ve been flying by the seat of your pants a little too long. Either way, industry and marketing trends evolve so rapidly, you can’t afford to ignore this critical check-in to make sure you are set up for success in the new fiscal year.
Read on to find out what’s in a marketing plan that will keep your company on the leading edge for 2017.