Posted On

Posted On

Notebook with Toolls and Notes about Customer Relationship,concept

Are you thinking about your customers in your marketing plan?  Because if you’re not, you can bet your competitors are!  Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just about a new buyer’s journey. We also have to keep on top of their experience once they become a customer, and enter what we call the customer lifecycle.

Here, I’ll cover the need-to-know details of customer marketing and also talk about some of the top trends to watch that are paying off for many B2B companies today.

Read more »

Posted On

Budget and Marketing - two folders on wooden office desk

The “magic number” for a marketing budget has traditionally been to allocate 10 percent of gross revenue to marketing and sales. But this is not a one-size-fits-all number, and a lot depends on your company’s years in business, as well as your industry.

One of the questions in the 2014 American Marketing Association/Duke University survey of CMOs concerned marketing spend as a percentage of revenue. The answers revealed how much that number can vary depending on size and industry. Read more »

Posted On

Social marketing on green blackboard with businessman

Social media for a B2B marketer can be a tricky thing. It’s easy to share content that is funny or entertaining, or to promote a brand. But most B2B marketers are challenged with using social media to attract new buyers, so sharing rich educational content that establishes you as the quality, go-to source is often the best choice.

When used correctly, social media can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan.

To benefit from B2B social media, you need to build a clear strategy that takes into account your value proposition, what you’re trying to achieve, who your customers are and what your competition is doing. Read more »

Posted On

2017 business target, 3d render, white background

Is your marketing plan refreshed and ready to go for the coming year?

Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked.

It may be that your company never had a formal marketing plan, or there’s an outdated and long-forgotten one and you’ve been flying by the seat of your pants a little too long. Either way, industry and marketing trends evolve so rapidly, you can’t afford to ignore this critical check-in to make sure you are set up for success in the new fiscal year.

Read on to find out what’s in a marketing plan that will keep your company on the leading edge for 2017.

Read more »

Posted On

Posted On

video internet marketing isometric concept

We’re a society of watchers, more than readers – and growing numbers of business decision makers are basing their purchases on what they see in an online video. Here are some video marketing stats from 2016 that B2B executives can’t afford to ignore. 

Read more »

Posted On

Multicolor Concept - Account-Based Marketing on Dark Brick Wall with Doodle Icons. Account-Based Marketing Business Concept. Account-Based Marketing on Dark Wall.

The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition.

A trend marketers can no longer ignore

Going forward, B2B marketers will need to adopt some form of account based marketing strategy for plenty of subjective reasons:

Read more »

Posted On

Posted On

Join our mailing list imprint stamp on white paper envelope placed on top of office desk, top view

Did you know that the average email database degrades by nearly 23%* every year? Such a high attrition rate amps up the pressure on marketers to keep their email lists growing organically at a steady pace. Here are 10 different ways you can promote new signups that have proven their worth time and again.

Read more »