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brand

There are certain brands that appear to be ‘blessed’ as they continuously hit the right note with consumers while either maintaining their high profile or exhibiting further growth. The fact is, blessing or luck have nothing to do with it. Every brand had to start somewhere – those that experience success are simply aware of important marketing considerations that can make the difference between being just another face in the crowd and dominating the market. Here are a few marketing strategies that can help you build and extend your brand.

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Sales Funnel Infographic. Vector illustration

 

When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more  sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a knowledge of your buyer’s journey, drilling down to the right prospects with the right message at the right time, you can be a world ahead of your competition.

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social media marketing

 

There’s no question that social media, even on its own, is a powerful marketing tool. As platforms allow greater control over the delivery of your message and as analytics give greater insight into the results of your efforts, social media has been increasingly embraced by brands and their marketing teams. However, harnessing the maximum potential of social media involves incorporating it into the other aspects of your online strategy – the result of which is an appreciable increase in web traffic. Here are some things to keep in mind when attempting to increase web traffic with social media.

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account based marketing

Account Based Marketing (ABM) is a powerful tool which many leading B2B marketers are adding to their campaign arsenal. The goal of ABM is to identify and market to pre-selected companies that are important to your business, measuring each account’s performance individually. For marketers with a defined universe of accounts or a set of strategic accounts to support, ABM is an excellent approach to make sure marketing efforts are targeted . To better understand ABM, here are some important considerations.

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lead nurture diagram

 

One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing as well as the fact it takes place across multiple channels, it is very easy to go off-track and lose control if you are not focused on specific, previously outlined goals. How do we set these goals? Well, this process can actually be broken down into three simple questions.

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drip email campaigns

 

Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly – but there are important differences and which if they are not taken into consideration, can limit their effectiveness or result in them working against you. Here is a brief explanation of the two techniques and advice on when to deploy each strategy.

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marketing nurture

 

It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and often expect a certain amount of interaction and attentiveness. For these reasons, it is imperative that every B2B company considers a lead nurturing strategy.

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small agency meeting

 

Increasingly, big brands are looking to smaller agencies for many or all of their marketing needs. Assuming this strategy is simply an attempt to gain ‘cool points’ with the public would be very misguided. The larger brands have simply discovered what mid-sized and smaller organizations have know for quite a while – small agencies offer a number of advantages that can maximize campaigns and help land those desirable clients. In today’s blog we share the top 5 reasons. Read more »

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native advertising

 

Native advertising has been one of the most buzzed about marketing techniques in the past few years, and for good reason. Studies have shown marketers achieving amazing amount of success – so much so that the amount spent yearly on this type of advertising has been growing in the billions. But what exactly is native advertising, and how can you best make it work for you? Read more »

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Marketing Strategy

 

 

As we all know, building a home without starting with blueprints is all but impossible. The same would be said for creating a marketing plan. And just like a strategy must be created in building a home, creating a marketing plan is no different. Strategy must always come first when developing a marketing plan for your organization.

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