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marketing skills

 

Marketing is one of the most dynamic fields to navigate. Not only does it demand powerful creativity and a superior skill level in areas ranging from design to data crunching, but it is also constantly evolving. The internet and social media have definitely contributed towards this evolution. For these reasons, eliminating marketing skills gaps presents an ever-present challenge, even for highly experienced and well-qualified marketing teams.

But, for marketing departments that are willing to embrace the challenge, the possibilities are endless. Through recognizing where the gaps are, implementing effective strategies, and accepting that this process is ongoing, you can transform skill gaps into opportunities to elevate your marketing team and take your campaigns to a new level.

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buyer personas

 

In the B2B world, sales presentations can be one of the most effective tools for convincing buyers to purchase your product or service. However, many companies often struggle to create strong and effective sales presentations.

It’s not uncommon to hear of companies or marketing teams abandoning presentations because “they are no longer effective.” The key is to ensure you’re catering to your audience, and to do so there is one concept to understand: the buyer-centric sales presentation.

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inbound and outbound marketing

 

There is an ongoing debate among marketing professionals about the effectiveness of inbound marketing vs. outbound marketing. While that in itself is certainly an important consideration in allocating marketing budget, both inbound and outbound marketing are necessary in any marketing plan. We’ll look at what each one means, how they are used, and the best way to make them work together.

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small business marketing

 

As a small or medium business owner, you will likely find yourself with a limited marketing budget. As a result, it’s important to incorporate a strategy that makes effective use of the funds available and leverages inexpensive or even free techniques. Thankfully, there are a wealth of tactics that fall into these categories. Here are some great marketing ideas for small and medium sized businesses that will fit your budget.

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brand

There are certain brands that appear to be ‘blessed’ as they continuously hit the right note with consumers while either maintaining their high profile or exhibiting further growth. The fact is, blessing or luck have nothing to do with it. Every brand had to start somewhere – those that experience success are simply aware of important marketing considerations that can make the difference between being just another face in the crowd and dominating the market. Here are a few marketing strategies that can help you build and extend your brand.

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Sales Funnel Infographic. Vector illustration

 

When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more  sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a knowledge of your buyer’s journey, drilling down to the right prospects with the right message at the right time, you can be a world ahead of your competition.

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social media marketing

 

There’s no question that social media, even on its own, is a powerful marketing tool. As platforms allow greater control over the delivery of your message and as analytics give greater insight into the results of your efforts, social media has been increasingly embraced by brands and their marketing teams. However, harnessing the maximum potential of social media involves incorporating it into the other aspects of your online strategy – the result of which is an appreciable increase in web traffic. Here are some things to keep in mind when attempting to increase web traffic with social media.

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lead nurture diagram

 

One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing as well as the fact it takes place across multiple channels, it is very easy to go off-track and lose control if you are not focused on specific, previously outlined goals. How do we set these goals? Well, this process can actually be broken down into three simple questions.

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drip email campaigns

 

Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly – but there are important differences and which if they are not taken into consideration, can limit their effectiveness or result in them working against you. Here is a brief explanation of the two techniques and advice on when to deploy each strategy.

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