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Guest Blogger Contribution by Sophorn Chhay at Trumpia.

Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to make a bigger impact on your campaigns.

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video marketing

 

Video marketing is powerful for promoting a company’s product or service. In fact, by 2017, analysts predict that 74% of all internet traffic will be on video. It is so effective in fact, that on average, it typically increases the likeliness of audience engagement by more than a power of ten! This is a profound advantage, and a top reason why video marketing needs to be a part of any marketer’s strategy.

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modern marketer

 

The marketing industry has evolved so much over the past 20 years. In many ways, the tasks, techniques, and skills of today’s marketers would be unrecognizable to the professionals of the past. My father was also in marketing and his eyes glaze over when I talk about some of the programs and tactics we manage today! With the extensive potential of digital techniques, the power of in-depth customer data, and the ever-evolving expectations of consumers, modern marketing is, to some extent, a completely new and different field.

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cmo trends in 2016

 

I have the luxury of working with some of the greatest CMOs and one thing is certain – A CMO is a big job that includes running an entire marketing team successfully within an ever transforming field. This requires a high level of strategic thinking, oversight, and execution – as well as an ability to excel and lead all the different areas of a marketing department, from social media and demand generation to branding.

In order to stay ahead in an often overwhelming position, it helps to review the demands and requirements of the role of CMO, examine how they are evolving, and then apply this wisdom in-house. Here are the top CMO trends in 2016 to help you take your team to the next level.

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marketing skills

 

Marketing is one of the most dynamic fields to navigate. Not only does it demand powerful creativity and a superior skill level in areas ranging from design to data crunching, but it is also constantly evolving. The internet and social media have definitely contributed towards this evolution. For these reasons, eliminating marketing skills gaps presents an ever-present challenge, even for highly experienced and well-qualified marketing teams.

But, for marketing departments that are willing to embrace the challenge, the possibilities are endless. Through recognizing where the gaps are, implementing effective strategies, and accepting that this process is ongoing, you can transform skill gaps into opportunities to elevate your marketing team and take your campaigns to a new level.

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buyer personas

 

In the B2B world, sales presentations can be one of the most effective tools for convincing buyers to purchase your product or service. However, many companies often struggle to create strong and effective sales presentations.

It’s not uncommon to hear of companies or marketing teams abandoning presentations because “they are no longer effective.” The key is to ensure you’re catering to your audience, and to do so there is one concept to understand: the buyer-centric sales presentation.

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inbound and outbound marketing

 

There is an ongoing debate among marketing professionals about the effectiveness of inbound marketing vs. outbound marketing. While that in itself is certainly an important consideration in allocating marketing budget, both inbound and outbound marketing are necessary in any marketing plan. We’ll look at what each one means, how they are used, and the best way to make them work together.

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small business marketing

 

As a small or medium business owner, you will likely find yourself with a limited marketing budget. As a result, it’s important to incorporate a strategy that makes effective use of the funds available and leverages inexpensive or even free techniques. Thankfully, there are a wealth of tactics that fall into these categories. Here are some great marketing ideas for small and medium sized businesses that will fit your budget.

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brand

There are certain brands that appear to be ‘blessed’ as they continuously hit the right note with consumers while either maintaining their high profile or exhibiting further growth. The fact is, blessing or luck have nothing to do with it. Every brand had to start somewhere – those that experience success are simply aware of important marketing considerations that can make the difference between being just another face in the crowd and dominating the market. Here are a few marketing strategies that can help you build and extend your brand.

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Sales Funnel Infographic. Vector illustration

 

When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more  sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a knowledge of your buyer’s journey, drilling down to the right prospects with the right message at the right time, you can be a world ahead of your competition.

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