Are you thinking about your customers in your marketing plan? Because if you’re not, you can bet your competitors are! Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just about a new buyer’s journey. We also have to keep on top of their experience once they become a customer, and enter what we call the customer lifecycle.
Here, I’ll cover the need-to-know details of customer marketing and also talk about some of the top trends to watch that are paying off for many B2B companies today.