Digital Marketing Mostly Started with B2C
Digital advertising has been a longtime favorite tactic of B2C marketers, with its ability to draw on your browsing behaviors to serve up ads that always seem to display just what you’ve been looking for.
While B2B Businesses Spent $$$ on Traditional Ads with Diminishing Returns
This has not always been the case with B2B marketing. The B2B tradition has been to rely heavily on targeted display advertising in trade or general business publications, billboards, and trade shows. Those channels are still frequently used by Fortune 500 level enterprises to spread brand awareness, where marketing budgets are generous.