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social media marketing

 

There’s no question that social media, even on its own, is a powerful marketing tool. As platforms allow greater control over the delivery of your message and as analytics give greater insight into the results of your efforts, social media has been increasingly embraced by brands and their marketing teams. However, harnessing the maximum potential of social media involves incorporating it into the other aspects of your online strategy – the result of which is an appreciable increase in web traffic. Here are some things to keep in mind when attempting to increase web traffic with social media.

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lead nurture diagram

 

One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing as well as the fact it takes place across multiple channels, it is very easy to go off-track and lose control if you are not focused on specific, previously outlined goals. How do we set these goals? Well, this process can actually be broken down into three simple questions.

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drip email campaigns

 

Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly – but there are important differences and which if they are not taken into consideration, can limit their effectiveness or result in them working against you. Here is a brief explanation of the two techniques and advice on when to deploy each strategy.

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marketing nurture

 

It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and often expect a certain amount of interaction and attentiveness. For these reasons, it is imperative that every B2B company considers a lead nurturing strategy.

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small agency meeting

 

Increasingly, big brands are looking to smaller agencies for many or all of their marketing needs. Assuming this strategy is simply an attempt to gain ‘cool points’ with the public would be very misguided. The larger brands have simply discovered what mid-sized and smaller organizations have know for quite a while – small agencies offer a number of advantages that can maximize campaigns and help land those desirable clients. In today’s blog we share the top 5 reasons. Read more »

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native advertising

 

Native advertising has been one of the most buzzed about marketing techniques in the past few years, and for good reason. Studies have shown marketers achieving amazing amount of success – so much so that the amount spent yearly on this type of advertising has been growing in the billions. But what exactly is native advertising, and how can you best make it work for you? Read more »

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Marketing Strategy

 

 

As we all know, building a home without starting with blueprints is all but impossible. The same would be said for creating a marketing plan. And just like a strategy must be created in building a home, creating a marketing plan is no different. Strategy must always come first when developing a marketing plan for your organization.

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personal marketing

 

Successfully attracting buyers to your brand and keeping them engaged has become increasingly challenging. This is largely due to the power held by consumers themselves. Able to research items, compare prices and view testimonials with a few clicks at any time, they will often have drawn conclusions about a brand before their first interaction with your sales team . For this reason, it’s important to present a personalized marketing experience to prospective and current customers that instills the desired brand identity and fosters customer loyalty. Here are five highly effective ways modern marketers use personalized/engagement marketing.

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email newsletter

 

So you’ve decided that an email newsletter is right for your business. It can be a powerful marketing tool for organizations, helping to inform subscribers about new developments as well as cementing your brand identity. However, simply putting out a newsletter without gathering feedback and data about its performance makes the process a shot in the dark and certainly will not result in the best-performing newsletter possible. Here are some tips on how to measure the success of your email newsletter and improve its impact.

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