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personal marketing

 

Successfully attracting buyers to your brand and keeping them engaged has become increasingly challenging. This is largely due to the power held by consumers themselves. Able to research items, compare prices and view testimonials with a few clicks at any time, they will often have drawn conclusions about a brand before their first interaction with your sales team . For this reason, it’s important to present a personalized marketing experience to prospective and current customers that instills the desired brand identity and fosters customer loyalty. Here are five highly effective ways modern marketers use personalized/engagement marketing.

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email newsletter

 

So you’ve decided that an email newsletter is right for your business. It can be a powerful marketing tool for organizations, helping to inform subscribers about new developments as well as cementing your brand identity. However, simply putting out a newsletter without gathering feedback and data about its performance makes the process a shot in the dark and certainly will not result in the best-performing newsletter possible. Here are some tips on how to measure the success of your email newsletter and improve its impact.

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email newsletter marketing

 

Digital marketing has grown by leaps and bounds in the past few years, with developments coming at a rapid pace. In chasing the latest advancements, marketers are often tempted to abandon long-used methods as ‘outdated.’ However, this mindset can result in the loss of effective marketing tools. One such tried and tested tool is the email newsletter. However, like any other approach, success of a technique within one strategy does not guarantee the same in another. So how does one decide whether an email newsletter is right for their marketing strategy? Here are some tips to help you answer that all-important question!

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linkedin marketing

 

While LinkedIn can be one of the most productive social platforms for businesses, its effective usage is often a mystery to its users. This also applies to that most basic and imperative of actions – acquiring followers. Inexperienced companies and their LinkedIn page managers regularly use that same ineffective method employed by Twitter users – following another organization and asking/hoping that they ‘follow you back.’ This is not only ineffective in terms of the number of followers gained, many of your followers will be of no use with respect to networking and the growth of your company. There are actually many ways to increase and maintain your number of beneficial LinkedIn followers – here are a few of the most effective every organization should incorporate into their overall plan.

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twitter

 

When Twitter first arrived on the scene, it was decried by businesses as being useless for marketing purposes. “How are we supposed to engage an audience in under 140 characters?” would have almost certainly been a popular question. Of course, today you would be hard pressed to find a successful business that doesn’t have a highly active Twitter account. The question is, now that we know it can be a useful marketing tool, how do we attract and build upon our Twitter follower base?

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search and social

 

While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately, is one that is often overlooked. To successfully deliver content, it is important to take audience intent and expectation into consideration. A strategy that will be successful within one channel may not perform well at all in another. Today we’ll look at perhaps the two largest: search engines and social media.

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channel marketing

 

Channel marketing has emerged as a vital B2B marketing strategy. Those companies effectively employing this tactic have seen increased flexibility and attractiveness to a wider scope of partners – naturally resulting in greater profits. However, channel marketing can be quite challenging to those not versed in the process. Also, larger organizations will typically have the upper hand with respect to this type of marketing – they will often be the potential partner with more to offer, and their larger marketing departments are better equipped to meet the demands of channel marketing. Still, medium sized businesses right down to one-person outfits can take advantage of this strategy – once they are aware of the latest and most effective techniques. With that in mind, we decided to highlight four of the top marketing trends you can expect to see in 2016.

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guest blogging

 

Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience.  In addition, it will also help you form relationships with others in your industry and bring a fresh perspective and new content to your audience. So, what is the best way to go about creating a successful guest blog program?

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account based marketing

 

Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.

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