Successfully attracting buyers to your brand and keeping them engaged has become increasingly challenging. This is largely due to the power held by consumers themselves. Able to research items, compare prices and view testimonials with a few clicks at any time, they will often have drawn conclusions about a brand before their first interaction with your sales team . For this reason, it’s important to present a personalized marketing experience to prospective and current customers that instills the desired brand identity and fosters customer loyalty. Here are five highly effective ways modern marketers use personalized/engagement marketing.