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marketing nurture

 

It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and often expect a certain amount of interaction and attentiveness. For these reasons, it is imperative that every B2B company considers a lead nurturing strategy.

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small agency meeting

 

Increasingly, big brands are looking to smaller agencies for many or all of their marketing needs. Assuming this strategy is simply an attempt to gain ‘cool points’ with the public would be very misguided. The larger brands have simply discovered what mid-sized and smaller organizations have know for quite a while – small agencies offer a number of advantages that can maximize campaigns and help land those desirable clients. In today’s blog we share the top 5 reasons. Read more »

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native advertising

 

Native advertising has been one of the most buzzed about marketing techniques in the past few years, and for good reason. Studies have shown marketers achieving amazing amount of success – so much so that the amount spent yearly on this type of advertising has been growing in the billions. But what exactly is native advertising, and how can you best make it work for you? Read more »

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Marketing Strategy

 

 

As we all know, building a home without starting with blueprints is all but impossible. The same would be said for creating a marketing plan. And just like a strategy must be created in building a home, creating a marketing plan is no different. Strategy must always come first when developing a marketing plan for your organization.

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personal marketing

 

Successfully attracting buyers to your brand and keeping them engaged has become increasingly challenging. This is largely due to the power held by consumers themselves. Able to research items, compare prices and view testimonials with a few clicks at any time, they will often have drawn conclusions about a brand before their first interaction with your sales team . For this reason, it’s important to present a personalized marketing experience to prospective and current customers that instills the desired brand identity and fosters customer loyalty. Here are five highly effective ways modern marketers use personalized/engagement marketing.

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email newsletter

 

So you’ve decided that an email newsletter is right for your business. It can be a powerful marketing tool for organizations, helping to inform subscribers about new developments as well as cementing your brand identity. However, simply putting out a newsletter without gathering feedback and data about its performance makes the process a shot in the dark and certainly will not result in the best-performing newsletter possible. Here are some tips on how to measure the success of your email newsletter and improve its impact.

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email newsletter marketing

 

Digital marketing has grown by leaps and bounds in the past few years, with developments coming at a rapid pace. In chasing the latest advancements, marketers are often tempted to abandon long-used methods as ‘outdated.’ However, this mindset can result in the loss of effective marketing tools. One such tried and tested tool is the email newsletter. However, like any other approach, success of a technique within one strategy does not guarantee the same in another. So how does one decide whether an email newsletter is right for their marketing strategy? Here are some tips to help you answer that all-important question!

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linkedin marketing

 

While LinkedIn can be one of the most productive social platforms for businesses, its effective usage is often a mystery to its users. This also applies to that most basic and imperative of actions – acquiring followers. Inexperienced companies and their LinkedIn page managers regularly use that same ineffective method employed by Twitter users – following another organization and asking/hoping that they ‘follow you back.’ This is not only ineffective in terms of the number of followers gained, many of your followers will be of no use with respect to networking and the growth of your company. There are actually many ways to increase and maintain your number of beneficial LinkedIn followers – here are a few of the most effective every organization should incorporate into their overall plan.

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twitter

 

When Twitter first arrived on the scene, it was decried by businesses as being useless for marketing purposes. “How are we supposed to engage an audience in under 140 characters?” would have almost certainly been a popular question. Of course, today you would be hard pressed to find a successful business that doesn’t have a highly active Twitter account. The question is, now that we know it can be a useful marketing tool, how do we attract and build upon our Twitter follower base?

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search and social

 

While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately, is one that is often overlooked. To successfully deliver content, it is important to take audience intent and expectation into consideration. A strategy that will be successful within one channel may not perform well at all in another. Today we’ll look at perhaps the two largest: search engines and social media.

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