Just as traditional journalism is based on the principles of answering the five “W” questions – What, Who, Where, When and Why – you can apply the same to Account Based Marketing. Much has been written about ABM, including in this space, but it’s always worth covering such basics for those who are still… Read more »
Posts Categorized: Account Based Marketing
Account Based Marketing is gaining in popularity for a simple reason – it works. I’ve been talking about it here, reporting on the growing body of statistics. Where ABM has been in use for at least a year, for instance, 60% of users reported a revenue increase of at least 10%, and 19% reported… Read more »
The problem with traditional digital marketing and sales strategies is that in most cases, only 1% of leads turn into customers. In today’s B2B world, dominating your space requires creative, aggressive approaches to capturing greater market share. Account Based Marketing (ABM) is one trending solution that’s bringing real results for many B2B marketers.
What’s all this buzz about Account Based Marketing (ABM)? A glance at some of these statistics from Demandbase makes a compelling case for adopting ABM into your marketing strategy: 96 percent of B2B marketers are saying it’s been a key factor in their success 60 percent of those who’ve used it for at… Read more »
Account Based Marketing (ABM) is a powerful tool which many leading B2B marketers are adding to their campaign arsenal. The goal of ABM is to identify and market to pre-selected companies that are important to your business, measuring each account’s performance individually. For marketers with a defined universe of accounts or a set of strategic accounts to support, ABM is… Read more »