It’s Marketing Planning Season: A Few Things to Consider for Your Next Marketing Plan

Posted by & filed under Branding, Buyer Personas, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Summer isn’t quite over yet, but as a B2B marketer this is usually about the time I start working on next year’s marketing plan. Truth be told, I’m totally type-A and a planner by nature!  I like to start early so I have enough time to research new trends, analyze past results and understand goals being set… Read more »

Stand out from everyone else. The importance of your messaging strategy

Posted by & filed under Branding, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy. Effective messaging outlines what your company does and how it differs from the competition. A messaging platform should serve as the foundation of everything you write from elevator pitches, web site copy as… Read more »

Your Marketing is Integrated, but is it Synchronized?

Posted by & filed under Branding, Demand Generation, Integrated Marketing, Marketing Management, Marketing Plan, Marketing Planning, Social Media.

Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.

Smart Sales – The Power of an Integrated Marketing Plan

Posted by & filed under Branding, Content Marketing, Demand Generation, Integrated Marketing, Lead Generation, Marketing Management, Marketing Plan, Marketing Planning.

  The world of B2B marketing is powerful and complex.. Businesses everywhere need products and services, and they turn to other businesses to provide them. Companies that are able to create an integrated B2B marketing program can profit, while the firms that fail to take advantage of the integrated opportunities could be missing out on… Read more »