Social media for a B2B marketer can be a tricky thing. It’s easy to share content that is funny or entertaining, or to promote a brand. But most B2B marketers are challenged with using social media to attract new buyers, so sharing rich educational content that establishes you as the quality, go-to source is often the best choice…. Read more »
Posts Categorized: Branding
Summer isn’t quite over yet, but as a B2B marketer this is usually about the time I start working on next year’s marketing plan. Truth be told, I’m totally type-A and a planner by nature! I like to start early so I have enough time to research new trends, analyze past results and understand goals being set… Read more »
Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy. Effective messaging outlines what your company does and how it differs from the competition. A messaging platform should serve as the foundation of everything you write from elevator pitches, web site copy as… Read more »
Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.
The world of B2B marketing is powerful and complex.. Businesses everywhere need products and services, and they turn to other businesses to provide them. Companies that are able to create an integrated B2B marketing program can profit, while the firms that fail to take advantage of the integrated opportunities could be missing out on… Read more »