Understanding Social Strategy vs. Search Strategy

Posted by & filed under Buyer Personas, Demand Generation, Lead Generation, Social Media, Uncategorized.

  While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »

Why Account Based Marketing Should Be In Your 2016 Strategy

Posted by & filed under Buyer Personas, Demand Generation, Integrated Marketing, Lead Generation, Marketing Plan, Marketing Planning, Messaging Strategy, Uncategorized.

  Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.

Understanding Buyer Personas

Posted by & filed under Buyer Personas, Content Marketing, Lead Generation, Marketing Tactics, Personas.

  In marketing, it’s imperative that you understand your prospective buyers’ goals and motivations. Buyer personas – also known as marketing personas – are distinct, fictional representations of potential customer groups. These personas define typical behavior patterns, goals, skills and attitudes along with fictional details that bring each customer group to life.

Lead Generation Tactics to Start Today

Posted by & filed under Buyer Personas, Content Marketing, Demand Generation, Email Marketing, Integrated Marketing, Lead Generation.

  Lead generation is one of the most important and one of the most difficult aspects of marketing. Many companies and marketers using the same tired tactics are receiving very little return for the effort and/or investment. By studying the current digital landscape and the campaigns that have experienced real success, however, we’ve been able to… Read more »

The Secret to Great B2B Marketing: The Content Marketing Audit

Posted by & filed under Buyer Personas, Content Marketing, Lead Generation, Marketing Management, Marketing Plan, Messaging Strategy, Social Media.

Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep… Read more »

It’s Marketing Planning Season: A Few Things to Consider for Your Next Marketing Plan

Posted by & filed under Branding, Buyer Personas, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Summer isn’t quite over yet, but as a B2B marketer this is usually about the time I start working on next year’s marketing plan. Truth be told, I’m totally type-A and a planner by nature!  I like to start early so I have enough time to research new trends, analyze past results and understand goals being set… Read more »

Widen Top of Funnel Marketing and Generate More MQLs

Posted by & filed under Buyer Personas, Funnel Marketing, Marketing Automation, Marketing Management, Marketing Plan.

  Guest Blogger Contribution by Brain P. Hession, President and Founder of Oceanos As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be… Read more »

Five Trends to Watch in B2B Channel Marketing

Posted by & filed under Buyer Personas, Channel Marketing, Content Marketing, Demand Generation, Marketing Automation.

  B2B channel marketing definitely has my attention these days. Just like marketing automation changed the way B2B marketers think and act, we are seeing a similar trend in channel marketing with the introduction of the channel marketing platform. If you’re not familiar with it, it’s essentially an infrastructure that channel teams are investing in… Read more »