What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content

Posted by & filed under Content Marketing.

    Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and the timing of the content that will most effectively guide your buyer’s journey… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

Grow your following and build strong relationships with a guest blog program

Posted by & filed under Content Marketing, Lead Generation, Marketing Tactics, Social Media.

  Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience.  In addition, it will also help you form relationships with… Read more »

No More Boring Content! Why Sales Enablement is More Than Content Delivery

Posted by & filed under Content Marketing, Marketing Management, Uncategorized.

  Guest Blogger Contribution by Tim Hill, President and Co-Founder of Channel Rocket Search this phrase for me—“No more boring content”. The results will show you pages of proof that things in both our business and personal lives can truly bore us to death. From boring conference calls to boring apps to boring cake to boring… Read more »

Understanding Buyer Personas

Posted by & filed under Buyer Personas, Content Marketing, Lead Generation, Marketing Tactics, Personas.

  In marketing, it’s imperative that you understand your prospective buyers’ goals and motivations. Buyer personas – also known as marketing personas – are distinct, fictional representations of potential customer groups. These personas define typical behavior patterns, goals, skills and attitudes along with fictional details that bring each customer group to life.

Lead Generation Tactics to Start Today

Posted by & filed under Buyer Personas, Content Marketing, Demand Generation, Email Marketing, Integrated Marketing, Lead Generation.

  Lead generation is one of the most important and one of the most difficult aspects of marketing. Many companies and marketers using the same tired tactics are receiving very little return for the effort and/or investment. By studying the current digital landscape and the campaigns that have experienced real success, however, we’ve been able to… Read more »