8 Key Metrics for Content Marketing

Posted by & filed under Content Marketing, Uncategorized.

  What are the most important metrics for measuring the ROI of your content marketing programs? As the old saw goes, what gets measured, gets done. But content marketing is so much on the “humanistic” side of selling that its practitioners forget, overlook or fail to realize there are certain performance numbers that tell their… Read more »

People are unique. Your content should be too.

Posted by & filed under Buyer Personas, Content Marketing, Customer Marketing, Lead Nurturing, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »

Best B2B Email Marketing Platforms for 2018

Posted by & filed under Content Marketing, Demand Generation, Digital Marketing, Email Marketing, Uncategorized.

    While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions…. Read more »

What Do The New Facebook Feed Changes Mean for Advertisers and Publishers?

Posted by & filed under Content Marketing, Marketing Tactics, Social Media, Uncategorized.

  Facebook announced this month that the company is making a huge change to its News Feed algorithm. Personal news feeds will now prioritize friends and posts that spark comments between them — at the expense of public content, news outlets and, importantly, the total number of ads you see on the social network. What… Read more »

What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content

Posted by & filed under Content Marketing.

    Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and the timing of the content that will most effectively guide your buyer’s journey… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.