Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »
Posts Categorized: Customer Marketing
In last week’s blog, I talked about the customer lifecycle, and how savvy management of your existing customer relationships can be a primary growth driver. This week, I drill down to look at two powerful techniques for nurturing and expanding the value of your company’s existing customers: cross selling and upselling.
In the B2B world, sales presentations can be one of the most effective tools for convincing buyers to purchase your product or service. However, many companies often struggle to create strong and effective sales presentations. It’s not uncommon to hear of companies or marketing teams abandoning presentations because “they are no longer effective.” The… Read more »
When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a… Read more »