Demand Generation: Do You Have Enough Leads To Meet Your Revenue Goals?

Posted by & filed under Demand Generation, Lead Generation, Uncategorized.

  The marketer’s job today is to attract and engage using multiple media channels, from billboards to SMS geo-texting and every kind of digital or mobile strategy in between. Here’s how you can use the latest version of the industry-leading model, Sirius Demand Generation, to reach those discerning B2B buyers most likely to want to… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

3 tips to make sure your sales presentation is resonating with buyers?

Posted by & filed under Content Marketing, Customer Marketing, Demand Generation, Marketing Tactics, Uncategorized.

  In the B2B world, sales presentations can be one of the most effective tools for convincing buyers to purchase your product or service. However, many companies often struggle to create strong and effective sales presentations. It’s not uncommon to hear of companies or marketing teams abandoning presentations because “they are no longer effective.” The… Read more »

A Modern Marketer’s Guide to Lead Nurturing

Posted by & filed under Demand Generation, Lead Generation, Lead Nurturing, Uncategorized.

  It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and… Read more »

Simple Steps to Increase Followers on LinkedIn

Posted by & filed under Demand Generation, Marketing Tactics, Social Media, Uncategorized.

  While LinkedIn can be one of the most productive social platforms for businesses, its effective usage is often a mystery to its users. This also applies to that most basic and imperative of actions – acquiring followers. Inexperienced companies and their LinkedIn page managers regularly use that same ineffective method employed by Twitter users… Read more »

Understanding Social Strategy vs. Search Strategy

Posted by & filed under Buyer Personas, Demand Generation, Lead Generation, Social Media, Uncategorized.

  While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »

Top Channel Partner Marketing Trends to Watch for in 2016

Posted by & filed under Channel Marketing, Demand Generation, Messaging Strategy.

  Channel marketing has emerged as a vital B2B marketing strategy. Those companies effectively employing this tactic have seen increased flexibility and attractiveness to a wider scope of partners – naturally resulting in greater profits. However, channel marketing can be quite challenging to those not versed in the process. Also, larger organizations will typically have… Read more »

Why Account Based Marketing Should Be In Your 2016 Strategy

Posted by & filed under Buyer Personas, Demand Generation, Integrated Marketing, Lead Generation, Marketing Plan, Marketing Planning, Messaging Strategy, Uncategorized.

  Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.

Lead Generation Tactics to Start Today

Posted by & filed under Buyer Personas, Content Marketing, Demand Generation, Email Marketing, Integrated Marketing, Lead Generation.

  Lead generation is one of the most important and one of the most difficult aspects of marketing. Many companies and marketers using the same tired tactics are receiving very little return for the effort and/or investment. By studying the current digital landscape and the campaigns that have experienced real success, however, we’ve been able to… Read more »