6 Tips for Creating Awesome Memorable and Engaging B2B Webinars

Posted by & filed under Branding, Demand Generation, Digital Marketing, Lead Generation, Lead Nurturing, Uncategorized, Video Marketing.

  Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »

“What Are The Trends To Watch In Marketing Tech for 2018?”

Posted by & filed under Channel Marketing, Digital Marketing, Marketing Automation, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing. Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies…. Read more »

How a Searchable Website Can Supercharge Your Conversion Rates

Posted by & filed under Demand Generation, Digital Marketing, Funnel Marketing, Lead Generation, Uncategorized.

    An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level. If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may… Read more »

Best B2B Email Marketing Platforms for 2018

Posted by & filed under Content Marketing, Demand Generation, Digital Marketing, Email Marketing, Uncategorized.

    While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions…. Read more »

Making the Most of Facebook Marketing, Part 2

Posted by & filed under Digital Marketing, Marketing Tactics, Social Media, Uncategorized.

  In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns.   In this article, we’ll drill down and share… Read more »

How A.I. and Bots for Marketing Can Make You More Productive

Posted by & filed under Digital Marketing, Growth hacking, Marketing Automation, Marketing Tactics, Social Media, Uncategorized.

  Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »

Leveraging 2017 Marketing Technology For Higher Sales

Posted by & filed under Digital Marketing, Growth hacking, Marketing Tactics.

    The old, catch-all CRM system is becoming ancient history. The 2017 marketing technology landscape relies on so many new channels and different types of touch points with customers, that an all-in-one system is usually not enough. But what mix of automation platforms will best serve your organization’s unique needs? Here’s a brief survey… Read more »