In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns. In this article, we’ll drill down and share… Read more »
Posts Categorized: Digital Marketing
Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »
Favored strategies in digital marketing can change as often as Google changes its algorithms. We’ve composed 12 Do’s and Don’ts to guide you through best practices for digital marketing in 2018.
Great landing pages are ones that compel a visitor to take action – fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on… Read more »
The old, catch-all CRM system is becoming ancient history. The 2017 marketing technology landscape relies on so many new channels and different types of touch points with customers, that an all-in-one system is usually not enough. But what mix of automation platforms will best serve your organization’s unique needs? Here’s a brief survey… Read more »
What is Search Engine Marketing vs Search Engine Optimization? This is a question that often gets a confusing answer. To the extent there really is a difference, you can distinguish them in this way: SEO is the technical process of increasing a given web page’s ranking in a search engine’s “natural” or un-paid (“organic”)… Read more »
Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry. So many tools available – but what’s your digital marketing strategy?
Digital Marketing Mostly Started with B2C Digital advertising has been a longtime favorite tactic of B2C marketers, with its ability to draw on your browsing behaviors to serve up ads that always seem to display just what you’ve been looking for. While B2B Businesses Spent $$$ on Traditional Ads with Diminishing Returns This has… Read more »