Great landing pages are ones that compel a visitor to take action – fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on… Read more »
Posts Categorized: Digital Marketing
What is SEM vs SEO?
What is Search Engine Marketing vs Search Engine Optimization? This is a question that often gets a confusing answer. To the extent there really is a difference, you can distinguish them in this way: SEO is the technical process of increasing a given web page’s ranking in a search engine’s “natural” or un-paid (“organic”)… Read more »
The Five Essentials of a Digital Marketing Strategy
Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry. So many tools available – but what’s your digital marketing strategy?