As marketing technology grows smarter every year, so must investments in MarTech if companies today are to keep up. If your technology is as little as two years old, it’s already outdated. I’ve followed the ongoing technology advances and trends, and here I tell you about the best marketing technologies for 2019 budgets,… Read more »
Posts Categorized: Digital Marketing
B2B Social Media in 2018: Technology and Trends
We are way past the point now in 2018 where marketers can claim that B2B social media is unimportant to their company’s marketing strategy. Anyone still clinging to that notion has long since been left in the dust. But keeping up also matters. As companies make bigger investments in social media brand domination, it’s… Read more »
10 Keys to Creating a Killer B2B Social Media Strategy
Nowadays nearly everyone is on social media as it has evolved into a core communication and networking outlet for consumers and businesses alike. When people become curious about a business or brand, often the first thing they do is turn to social media. But with nine in ten business having a social presence, how… Read more »
6 Tips for Creating Awesome Memorable and Engaging B2B Webinars
Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »
“What Are The Trends To Watch In Marketing Tech for 2018?”
Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing. Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies…. Read more »
How a Searchable Website Can Supercharge Your Conversion Rates
An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level. If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may… Read more »
Best B2B Email Marketing Platforms for 2018
While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions…. Read more »
Get Their Attention: The Best Content Marketing Tips for 2018
Here are some of the best content marketing tips for 2018 that will get your audience’s attention – in a good way. Learn about writing tips for better digital marketing, the power of the editorial content calendar, and some resources to make you smarter.
Making the Most of Facebook Marketing, Part 2
In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns. In this article, we’ll drill down and share… Read more »
How A.I. and Bots for Marketing Can Make You More Productive
Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »