Email Design for Higher Conversions

Posted by & filed under Email Marketing, Uncategorized.

    Email offers are still the favorite and most reliable way to reach and convert B2B buyers – if you can manage to flag, grab and then hold their attention long enough. That’s a big IF, though. With the average attention time spent on marketing emails being 15-20 seconds, the marketer’s biggest challenge is… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

Measuring Success with an Email Newsletter

Posted by & filed under Channel Marketing, Email Marketing, Uncategorized.

  So you’ve decided that an email newsletter is right for your business. It can be a powerful marketing tool for organizations, helping to inform subscribers about new developments as well as cementing your brand identity. However, simply putting out a newsletter without gathering feedback and data about its performance makes the process a shot… Read more »

Lead Generation Tactics to Start Today

Posted by & filed under Buyer Personas, Content Marketing, Demand Generation, Email Marketing, Integrated Marketing, Lead Generation.

  Lead generation is one of the most important and one of the most difficult aspects of marketing. Many companies and marketers using the same tired tactics are receiving very little return for the effort and/or investment. By studying the current digital landscape and the campaigns that have experienced real success, however, we’ve been able to… Read more »

Demand gen & email marketing are like butt cracks & plumbers

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Lead Generation, Marketing Tactics.

  First I hope I don’t offend any plumbers out there!  It was such a funny “like-combination” I just had to use it! But in all seriousness email marketing remains a fundamental strategy for B2B demand generation teams. In fact, many teams are maturing their usage of email to create very targeted campaigns based on… Read more »

The 5 Pillars of Successful Demand Generation

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Marketing Automation, Marketing Tactics, Retargeting.

  Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus… Read more »