Email offers are still the favorite and most reliable way to reach and convert B2B buyers – if you can manage to flag, grab and then hold their attention long enough. That’s a big IF, though. With the average attention time spent on marketing emails being 15-20 seconds, the marketer’s biggest challenge is… Read more »
Posts Categorized: Email Marketing
Email practices have changed a lot in recent years. Want to make sure your email campaigns are optimized for success? Here’s a rundown of 12 things you need to know about email best practices for 2017.
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
Want to improve your email open and click-through rates? These email best practices will get your marketing emails the attention they deserve.
Digital marketing has grown by leaps and bounds in the past few years, with developments coming at a rapid pace. In chasing the latest advancements, marketers are often tempted to abandon long-used methods as ‘outdated.’ However, this mindset can result in the loss of effective marketing tools. One such tried and tested tool is… Read more »
Lead generation is one of the most important and one of the most difficult aspects of marketing. Many companies and marketers using the same tired tactics are receiving very little return for the effort and/or investment. By studying the current digital landscape and the campaigns that have experienced real success, however, we’ve been able to… Read more »
First I hope I don’t offend any plumbers out there! It was such a funny “like-combination” I just had to use it! But in all seriousness email marketing remains a fundamental strategy for B2B demand generation teams. In fact, many teams are maturing their usage of email to create very targeted campaigns based on… Read more »
Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus… Read more »
I was on the phone with a client yesterday (we are making a major change to their messaging strategy) and I found myself trying to describe this new “tone” that we are using. At first I started by describing it as fun, conversational and bold but it wasn’t quite getting my point across the way I… Read more »
An email newsletter for B2B marketing is a cost-effective way to market your business and establish yourself as a trusted industry leader. A newsletter helps you build your brand, stay on your customers’ radar, and increase sales. But here’s where the slope gets slippery: A poorly designed or convoluted email newsletter will only serve… Read more »