While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions…. Read more »
Posts Categorized: Email Marketing
Email offers are still the favorite and most reliable way to reach and convert B2B buyers – if you can manage to flag, grab and then hold their attention long enough. That’s a big IF, though. With the average attention time spent on marketing emails being 15-20 seconds, the marketer’s biggest challenge is… Read more »
Email practices have changed a lot in recent years. Want to make sure your email campaigns are optimized for success? Here’s a rundown of 12 things you need to know about email best practices for 2017.
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
Did you know that the average email database degrades by nearly 23%* every year? Such a high attrition rate amps up the pressure on marketers to keep their email lists growing organically at a steady pace. Here are 10 different ways you can promote new signups that have proven their worth time and again.
Want to improve your email open and click-through rates? These email best practices will get your marketing emails the attention they deserve.
So you’ve decided that an email newsletter is right for your business. It can be a powerful marketing tool for organizations, helping to inform subscribers about new developments as well as cementing your brand identity. However, simply putting out a newsletter without gathering feedback and data about its performance makes the process a shot… Read more »
Digital marketing has grown by leaps and bounds in the past few years, with developments coming at a rapid pace. In chasing the latest advancements, marketers are often tempted to abandon long-used methods as ‘outdated.’ However, this mindset can result in the loss of effective marketing tools. One such tried and tested tool is… Read more »
Lead generation is one of the most important and one of the most difficult aspects of marketing. Many companies and marketers using the same tired tactics are receiving very little return for the effort and/or investment. By studying the current digital landscape and the campaigns that have experienced real success, however, we’ve been able to… Read more »
First I hope I don’t offend any plumbers out there! It was such a funny “like-combination” I just had to use it! But in all seriousness email marketing remains a fundamental strategy for B2B demand generation teams. In fact, many teams are maturing their usage of email to create very targeted campaigns based on… Read more »