How to Use Influencer Marketing for B2B

Posted by & filed under Influencer Marketing, Marketing Planning, Uncategorized.

  When most of us think about Influencer Marketing, a Kardashian or other celebrity comes to mind, and it’s generally in the consumer product marketing space. While some of the fundamental principles are the same, influencer marketing for B2B companies requires a deeper understanding of your customers, and a lot more planning and finesse. Here’s… Read more »

Influencer Marketing Explained: How to Use Influencer Marketing to Build Buzz

Posted by & filed under Influencer Marketing, Social Media.

    Influencer marketing is a fairly simple concept to grasp – a new spin on the time-honored strategy of celebrity endorsements. Its successful execution, however, is much more nuanced. Here, we explain how to use influencer marketing in the world of social and other online media, and how to execute an influencer marketing strategy… Read more »