What B2B marketing trends should you be watching in the new year? Is your digital marketing strategy ready for what’s to come? Here’s my summary of what to watch in B2B marketing as 2019 approaches, and how to prepare for what’s next.
Posts Categorized: Lead Generation
Sales and marketing alignment is one of those things you know you should do, but it’s hard to start or keep it going. Here are some reasons why it’s worth the effort, and some proven strategies to get you there.
Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »
An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level. If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may… Read more »
The fine art and science of Search Engine Optimization (SEO) is being refined every year, as digital marketers strive to keep pace with shifting technologies and changes in personal and spending habits. Like so many other digital marketing strategies, keeping up with SEO trends demands a regular review of what’s shifting, what’s out, and… Read more »
Creating irresistible calls to action is the key to capturing leads. Here’s a short primer on how to optimize conversion rates using current best practices, including eight power tips you probably haven’t tried yet.
The marketer’s job today is to attract and engage using multiple media channels, from billboards to SMS geo-texting and every kind of digital or mobile strategy in between. Here’s how you can use the latest version of the industry-leading model, Sirius Demand Generation, to reach those discerning B2B buyers most likely to want to… Read more »
Generating traffic and generating leads are two distinct strategies. It’s relatively easy to lure prospective customers to your website or platform with an eye-catching piece of content that you tease out through social media or digital ad campaigns. One good hook can pique enough curiosity to get them to cruise over and check it… Read more »
We’re a society of watchers, more than readers – and growing numbers of business decision makers are basing their purchases on what they see in an online video. Here are some video marketing stats from 2016 that B2B executives can’t afford to ignore.
A great landing page will convince relevant, interested prospects to take the next step into your sales funnel. Here are some landing page best practices.