Demand Generation: Do You Have Enough Leads To Meet Your Revenue Goals?

Posted by & filed under Demand Generation, Lead Generation, Uncategorized.

  The marketer’s job today is to attract and engage using multiple media channels, from billboards to SMS geo-texting and every kind of digital or mobile strategy in between. Here’s how you can use the latest version of the industry-leading model, Sirius Demand Generation, to reach those discerning B2B buyers most likely to want to… Read more »

The Top 3 Most Successful Ways To Nurture Your B2B Leads

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  Guest Blogger Contribution by Sophorn Chhay at Trumpia. Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to… Read more »

Are Your Marketing Efforts Translating Into Sales?

Posted by & filed under Customer Marketing, Growth hacking, Lead Generation, Marketing Management, Uncategorized.

  When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more  sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a… Read more »

3 Steps to Set Your Lead Nurture Goals

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing… Read more »

A Modern Marketer’s Guide to Lead Nurturing

Posted by & filed under Demand Generation, Lead Generation, Lead Nurturing, Uncategorized.

  It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and… Read more »

Understanding Social Strategy vs. Search Strategy

Posted by & filed under Buyer Personas, Demand Generation, Lead Generation, Social Media, Uncategorized.

  While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »