The marketer’s job today is to attract and engage using multiple media channels, from billboards to SMS geo-texting and every kind of digital or mobile strategy in between. Here’s how you can use the latest version of the industry-leading model, Sirius Demand Generation, to reach those discerning B2B buyers most likely to want to… Read more »
Posts Categorized: Lead Generation
Generating traffic and generating leads are two distinct strategies. It’s relatively easy to lure prospective customers to your website or platform with an eye-catching piece of content that you tease out through social media or digital ad campaigns. One good hook can pique enough curiosity to get them to cruise over and check it… Read more »
We’re a society of watchers, more than readers – and growing numbers of business decision makers are basing their purchases on what they see in an online video. Here are some video marketing stats from 2016 that B2B executives can’t afford to ignore.
A great landing page will convince relevant, interested prospects to take the next step into your sales funnel. Here are some landing page best practices.
It takes a lot of work to drive traffic to a website. If your site is not designed to capture leads, however, then the site traffic will be lost. In order to ensure SEO and SEM efforts don’t go to waste, your website should be set up to engage existing customers, to capture leads, and to… Read more »
Guest Blogger Contribution by Sophorn Chhay at Trumpia. Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to… Read more »
When optimizing your sales and marketing strategy, it’s important to take a few things into consideration. Too often, B2B companies try to cast their net too wide assuming that will bring in more sales. A broad net actually leaves key components of the buying cycle unattended. But with an expertly-tailored marketing strategy, including a… Read more »
One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing… Read more »
It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and… Read more »
While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »