People are unique. Your content should be too.

Posted by & filed under Buyer Personas, Content Marketing, Customer Marketing, Lead Nurturing, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »

6 Tips for Creating Awesome Memorable and Engaging B2B Webinars

Posted by & filed under Branding, Demand Generation, Digital Marketing, Lead Generation, Lead Nurturing, Uncategorized, Video Marketing.

  Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

The Top 3 Most Successful Ways To Nurture Your B2B Leads

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  Guest Blogger Contribution by Sophorn Chhay at Trumpia. Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to… Read more »

3 Steps to Set Your Lead Nurture Goals

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing… Read more »

When to Use a Drip Campaign vs. Lead Nurturing

Posted by & filed under Lead Nurturing, Uncategorized.

  Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly – but there are important differences and which if they are… Read more »

A Modern Marketer’s Guide to Lead Nurturing

Posted by & filed under Demand Generation, Lead Generation, Lead Nurturing, Uncategorized.

  It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and… Read more »