Generating traffic and generating leads are two distinct strategies. It’s relatively easy to lure prospective customers to your website or platform with an eye-catching piece of content that you tease out through social media or digital ad campaigns. One good hook can pique enough curiosity to get them to cruise over and check it… Read more »
Posts Categorized: Lead Nurturing
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »