8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

Game-Changing ABM Stats – Time to Rethink Your Strategy?

Posted by & filed under Lead Nurturing, Marketing Management, Marketing Planning, Marketing Tactics.

The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »

The Top 3 Most Successful Ways To Nurture Your B2B Leads

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  Guest Blogger Contribution by Sophorn Chhay at Trumpia. Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to… Read more »

3 Steps to Set Your Lead Nurture Goals

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  One of the most basic yet often-ignored truths within marketing is to experience success, it’s necessary to define what success means to you, your organization. In short, a successful marketing plan requires setting goals. This becomes particularly important when considering a lead nurturing strategy. Due to the personalized and adaptive nature of lead nurturing… Read more »

When to Use a Drip Campaign vs. Lead Nurturing

Posted by & filed under Lead Nurturing, Uncategorized.

  Drip email campaigns and lead nurturing are both marketing strategies that are considered to be extremely useful and are incorporated into many successful campaigns. While they both have many advantages, it’s important to be able to differentiate between the two. Do they share similarities? Certainly – but there are important differences and which if they are… Read more »

A Modern Marketer’s Guide to Lead Nurturing

Posted by & filed under Demand Generation, Lead Generation, Lead Nurturing, Uncategorized.

  It is a well-known fact that consumers today are incredibly savvy in the way they shop, using the internet and social media to research options before making a purchase. This has greatly affected the strategies and tools marketers use. It is important for B2B vendors to now realize that buyers are becoming equally proactive and… Read more »