Is Your Marketing Automation Software Still Serving You?

Posted by & filed under Marketing Automation, Uncategorized.

In the old frontier days of marketing automation software – say, around 2007-2010 – it was an exciting time as marketers learned they didn’t have to keep spreadsheet notes, calendar reminders, or manually push “send” each time they wanted to communicate with target prospects. More than 70 different vendors eventually rose to fill this new… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

How to Correct Sales Pipeline Shortfalls With Demand Modeling

Posted by & filed under Demand Generation, Funnel Marketing, Lead Generation, Marketing Automation, Marketing Planning, Sirius Decisions Waterfall.

  It’s easy enough for businesses to look back over past sales figures and see why pipeline shortfalls occurred. What is far more difficult is tracking efforts in real time in order to make corrections that will solve problems before they seriously impact earnings and undermine annual sales projections. The key to adjusting performance strategies… Read more »

10 Ways to Evaluate Channel Marketing Management (CMM) Platforms

Posted by & filed under Channel Marketing, Content Marketing, Demand Generation, Integrated Marketing, Lead Generation, Marketing Automation, Marketing Plan, Marketing Planning.

    Effective channel marketing management (CMM) requires channel teams to have a dedicated program and methodology designed to deliver campaign materials and programs to partners.  But it doesn’t stop there.  It also needs to foster a collaborative relationship with your partners to encourage and support joint lead generation and sales efforts. To accomplish this, channel teams need a robust and comprehensive… Read more »

What’s All the Hype About Predictive Analytics?

Posted by & filed under Integrated Marketing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Tactics, Programmatic Marketing.

  By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there’s still a major chasm between the two. Bridging that gap has long proved difficult, but that’s all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you’ve at least heard… Read more »

Widen Top of Funnel Marketing and Generate More MQLs

Posted by & filed under Buyer Personas, Funnel Marketing, Marketing Automation, Marketing Management, Marketing Plan.

  Guest Blogger Contribution by Brain P. Hession, President and Founder of Oceanos As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be… Read more »

Five Trends to Watch in B2B Channel Marketing

Posted by & filed under Buyer Personas, Channel Marketing, Content Marketing, Demand Generation, Marketing Automation.

  B2B channel marketing definitely has my attention these days. Just like marketing automation changed the way B2B marketers think and act, we are seeing a similar trend in channel marketing with the introduction of the channel marketing platform. If you’re not familiar with it, it’s essentially an infrastructure that channel teams are investing in… Read more »

CRM: The engine that drives marketing and sales teams

Posted by & filed under Demand Generation, Lead Generation, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning.

  Managing prospect and customer relationships can be a huge challenge for many B2B companies. I see it time and time again, the bigger the company and the more people touching the CRM system, the more challenging governance of that system becomes.  It’s really quite simple though.  If this is the tool that glues so many departments… Read more »

The 5 Pillars of Successful Demand Generation

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Marketing Automation, Marketing Tactics, Retargeting.

  Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus… Read more »