If your team has adopted processes for Account Based Marketing, you already know what it’s supposed to be doing, which is to help you align marketing and sales to build richer revenue streams for your company. But are you sure it’s really doing all that it could or should? Truly effective ABM execution takes… Read more »
Posts Categorized: Marketing Management
Guest Blogger Contribution by Molly Clarke, a Senior Marketing Manager at ZoomInfo. Modern marketers live and breathe data. We’re constantly trying to prove the value of our efforts, test and scale campaigns, and measure results—all in an attempt to generate more revenue for our respective companies. But, what if we told you your beloved marketing… Read more »
Here are some of the best content marketing tips for 2018 that will get your audience’s attention – in a good way. Learn about writing tips for better digital marketing, the power of the editorial content calendar, and some resources to make you smarter.
Are you thinking about your customers in your marketing plan? Because if you’re not, you can bet your competitors are! Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »
The “magic number” for a marketing budget has traditionally been to allocate 10 percent of gross revenue to marketing and sales. But this is not a one-size-fits-all number, and a lot depends on your company’s years in business, as well as your industry. One of the questions in the 2014 American Marketing Association/Duke University survey… Read more »
Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »
There are unique, often tough, challenges for marketers in B2B. For deep dives like these, sometimes it’s best to rely on an experienced pro. According to Hubspot’s 2016 State of Inbound Report, the top 3 challenges faced by all marketers today are…
I have the luxury of working with some of the greatest CMOs and one thing is certain – A CMO is a big job that includes running an entire marketing team successfully within an ever transforming field. This requires a high level of strategic thinking, oversight, and execution – as well as an ability to excel and… Read more »