What’s Your Customer Marketing Plan for 2017?

Posted by & filed under Funnel Marketing, Marketing Management, Marketing Plan, Marketing Planning.

Are you thinking about your customers in your marketing plan?  Because if you’re not, you can bet your competitors are!  Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »

Is Your Marketing Budget Enough To Drive Growth?

Posted by & filed under Marketing Management, Marketing Planning.

The “magic number” for a marketing budget has traditionally been to allocate 10 percent of gross revenue to marketing and sales. But this is not a one-size-fits-all number, and a lot depends on your company’s years in business, as well as your industry. One of the questions in the 2014 American Marketing Association/Duke University survey… Read more »

It’s 2017. What’s In Your B2B Marketing Plan?

Posted by & filed under Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

Game-Changing ABM Stats – Time to Rethink Your Strategy?

Posted by & filed under Lead Nurturing, Marketing Management, Marketing Planning, Marketing Tactics.

The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »

What C-Suite Execs Read Every Day [Social Data]

Posted by & filed under Marketing Management, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get… Read more »

No More Boring Content! Why Sales Enablement is More Than Content Delivery

Posted by & filed under Content Marketing, Marketing Management, Uncategorized.

  Guest Blogger Contribution by Tim Hill, President and Co-Founder of Channel Rocket Search this phrase for me—“No more boring content”. The results will show you pages of proof that things in both our business and personal lives can truly bore us to death. From boring conference calls to boring apps to boring cake to boring… Read more »

Why Channel Marketers Need a Seat at the Creative Table

Posted by & filed under Channel Marketing, Marketing Management, Marketing Planning, Marketing Tactics.

  Guest Blogger Contribution by Cameron Avery at Elastic Grid. Get your channel marketing team involved in the campaign creation process to get more partners on board. Recently, when I attended a roundtable summit, the topic of campaign creation came up. Specifically, the creation of assets to be leveraged on marketing platforms to drive top of… Read more »