Marketing plans aren’t static documents. The best ones are dynamic and responsive. It’s a best practice to be updating a marketing plan every year if not more often, or at least reviewing the plan with respect to significant changes in product, strategy, competition or customer trends. In this article, I focus on that last… Read more »
Posts Categorized: Marketing Plan
If you’re a marketer, which data points will provide the best insights? Here is a rundown on which data is most critical to include in an account based marketing strategy.
Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »
If your team has adopted processes for Account Based Marketing, you already know what it’s supposed to be doing, which is to help you align marketing and sales to build richer revenue streams for your company. But are you sure it’s really doing all that it could or should? Truly effective ABM execution takes… Read more »
The World’s Largest Audience, Served Up on a Platter Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform. For marketers, especially B2C but… Read more »
What is Search Engine Marketing vs Search Engine Optimization? This is a question that often gets a confusing answer. To the extent there really is a difference, you can distinguish them in this way: SEO is the technical process of increasing a given web page’s ranking in a search engine’s “natural” or un-paid (“organic”)… Read more »
There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It’s a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about… Read more »
It’s not just millennials- all buyers today want quick but meaningful information that’s delivered in a personal way. Today I go over the eight essential planning steps to video marketing that sells by educating, entertaining and converting the viewer.
Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry. So many tools available – but what’s your digital marketing strategy?
Are you thinking about your customers in your marketing plan? Because if you’re not, you can bet your competitors are! Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »