Updating Your Marketing Plan: How Well Do You Know Your Buyers?

Posted by & filed under Buyer Personas, Marketing Plan, Uncategorized.

  Marketing plans aren’t static documents. The best ones are dynamic and responsive. It’s a best practice to be updating a marketing plan every year if not more often, or at least reviewing the plan with respect to significant changes in product, strategy, competition or customer trends. In this article, I focus on that last… Read more »

People are unique. Your content should be too.

Posted by & filed under Buyer Personas, Content Marketing, Customer Marketing, Lead Nurturing, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »

Making the Most of Facebook Marketing, Part 1

Posted by & filed under Marketing Plan, Marketing Tactics, Social Media, Uncategorized.

  The World’s Largest Audience, Served Up on a Platter Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform. For marketers, especially B2C but… Read more »

The Five Essentials of a Digital Marketing Strategy

Posted by & filed under Digital Marketing, Marketing Plan.

  Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry.   So many tools available – but what’s your digital marketing strategy?

What’s Your Customer Marketing Plan for 2017?

Posted by & filed under Funnel Marketing, Marketing Management, Marketing Plan, Marketing Planning.

Are you thinking about your customers in your marketing plan?  Because if you’re not, you can bet your competitors are!  Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »