The Five Essentials of a Digital Marketing Strategy

Posted by & filed under Digital Marketing, Marketing Plan.

  Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry.   So many tools available – but what’s your digital marketing strategy?

What’s Your Customer Marketing Plan for 2017?

Posted by & filed under Funnel Marketing, Marketing Management, Marketing Plan, Marketing Planning.

Are you thinking about your customers in your marketing plan?  Because if you’re not, you can bet your competitors are!  Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »

It’s 2017. What’s In Your B2B Marketing Plan?

Posted by & filed under Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.

The B2B Marketing Campaign Checklist in 10 Simple Steps

Posted by & filed under Marketing Plan.

Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition – usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign.

Why Account Based Marketing Should Be In Your 2016 Strategy

Posted by & filed under Buyer Personas, Demand Generation, Integrated Marketing, Lead Generation, Marketing Plan, Marketing Planning, Messaging Strategy, Uncategorized.

  Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.