What is Search Engine Marketing vs Search Engine Optimization? This is a question that often gets a confusing answer. To the extent there really is a difference, you can distinguish them in this way: SEO is the technical process of increasing a given web page’s ranking in a search engine’s “natural” or un-paid (“organic”)… Read more »
Posts Categorized: Marketing Plan
There is nothing worse for a marketing professional than when random acts of marketing are committed that don’t relate to the larger strategy of the business. It’s a waste of money, time and resources. To have the best impact for your business, marketing should be connected to your business growth plans and thought about… Read more »
It’s not just millennials- all buyers today want quick but meaningful information that’s delivered in a personal way. Today I go over the eight essential planning steps to video marketing that sells by educating, entertaining and converting the viewer.
Digital marketing – the use of online communications tools to reach desired target audiences – is no longer a new industry still finding its way. In fact, it’s advanced pretty far, especially with all the proliferating innovations in the marketing automation industry. So many tools available – but what’s your digital marketing strategy?
Are you thinking about your customers in your marketing plan? Because if you’re not, you can bet your competitors are! Because so much of a marketer’s focus is on new customer acquisition, sometimes we forget that nurturing your existing customer base is just as important and, in most instances, even more profitable. It’s not just… Read more »
Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
There are unique, often tough, challenges for marketers in B2B. For deep dives like these, sometimes it’s best to rely on an experienced pro. According to Hubspot’s 2016 State of Inbound Report, the top 3 challenges faced by all marketers today are…
Going to market with only a set of ideas about how to sell your product is a hit-or-miss proposition – usually a miss. For a successful marketing campaign, you need to start with a good plan. Here’s a checklist of 10 things that should be covered before launching any marketing campaign.
A corporate messaging platform is the backbone of a company’s external image, so it must be clear, powerful, compelling and differentiating. Consistent messaging ensures everyone in an organization is on the same page in terms of company identify, purpose, and communication throughout the entire customer experience.