Making the Most of Facebook Marketing, Part 2

Posted by & filed under Digital Marketing, Marketing Tactics, Social Media, Uncategorized.

  In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns.   In this article, we’ll drill down and share… Read more »

Making the Most of Facebook Marketing, Part 1

Posted by & filed under Marketing Plan, Marketing Tactics, Social Media, Uncategorized.

  The World’s Largest Audience, Served Up on a Platter Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform. For marketers, especially B2C but… Read more »

How A.I. and Bots for Marketing Can Make You More Productive

Posted by & filed under Digital Marketing, Growth hacking, Marketing Automation, Marketing Tactics, Social Media, Uncategorized.

  Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »

Leveraging 2017 Marketing Technology For Higher Sales

Posted by & filed under Digital Marketing, Growth hacking, Marketing Tactics.

    The old, catch-all CRM system is becoming ancient history. The 2017 marketing technology landscape relies on so many new channels and different types of touch points with customers, that an all-in-one system is usually not enough. But what mix of automation platforms will best serve your organization’s unique needs? Here’s a brief survey… Read more »

6 Marketing Metrics That Really Count

Posted by & filed under Marketing Tactics.

  A lot of marketers pay close attention to marketing metrics that measure the results of specific campaigns: clicks, opens, likes, follows, comments, and similar kinds of engagement actions. However, these don’t always measure the bottom-line results that you expect – hope –  will show up in company profits. When you report to your CMO,… Read more »

It’s 2017. What’s In Your B2B Marketing Plan?

Posted by & filed under Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »

8 Helpful Tips To Know Before Choosing a Digital Marketing Agency

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Event Marketing, Funnel Marketing, Integrated Marketing, Lead Nurturing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics.

With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.