Great landing pages are ones that compel a visitor to take action – fill out a contact form, place an order, subscribe…that is the page’s entire purpose. Every word, image and graphic element on the page should be created to serve that one, single purpose: to share their info and then click on… Read more »
Posts Categorized: Marketing Tactics
Is your marketing plan refreshed and ready to go for the coming year? Usually, a marketing plan will be an essential component of any business plan. And even though creating or updating a marketing plan should be an annual exercise, it’s a step that’s often overlooked. It may be that your company never had a formal… Read more »
With so many digital marketing agencies clamoring for your business and offering, in theory, the same type of services, how do you judge the quality of the services and their ability to execute? When choosing a digital marketing agency, here’s how to tell whether one is truly a cut above the rest.
The results emerging from more and more surveys of marketers in B2B companies about Account Based Marketing (ABM) statistics prove that ABM is changing the game with its smart, laser focus on high-value customer acquisition. A trend marketers can no longer ignore Going forward, B2B marketers will need to adopt some form of account based… Read more »
There are unique, often tough, challenges for marketers in B2B. For deep dives like these, sometimes it’s best to rely on an experienced pro. According to Hubspot’s 2016 State of Inbound Report, the top 3 challenges faced by all marketers today are…
Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience. In addition, it will also help you form relationships with… Read more »
In marketing, it’s imperative that you understand your prospective buyers’ goals and motivations. Buyer personas – also known as marketing personas – are distinct, fictional representations of potential customer groups. These personas define typical behavior patterns, goals, skills and attitudes along with fictional details that bring each customer group to life.
Guest Blogger Contribution by Cameron Avery at Elastic Grid. Get your channel marketing team involved in the campaign creation process to get more partners on board. Recently, when I attended a roundtable summit, the topic of campaign creation came up. Specifically, the creation of assets to be leveraged on marketing platforms to drive top of… Read more »
Marketing events are a key part of an integrated marketing strategy. They can also be a challenging endeavor that requires collaboration and synergy across many of an organization’s skill disciplines and departments. A successful marketing event is a worthwhile investment that pays dividends on properly chosen goals that are aligned with the organization’s… Read more »
Generating demand for your products or services requires a multi-pronged approach. You must first raise awareness and recognition of your brand, which can be supported with an increase in marketing tactics. Ultimately, with repeat business and further exposure, your sales should improve quite noticeably. This all helps to shape a self-perpetuating cycle of expansion…. Read more »