The 5 Pillars of Successful Demand Generation

Posted by & filed under Content Marketing, Demand Generation, Email Marketing, Marketing Automation, Marketing Tactics, Retargeting.

  Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus… Read more »

Data + Logic: How Smart Marketers Get Stuff Done

Posted by & filed under Marketing Management, Marketing Plan, Marketing Tactics.

Business-to-business (B2B) marketers place a high level of importance on building trust and relationships with their buyers. With a smaller target market and longer buying cycles (compared to B2C), B2B marketers must understand the unique needs of each target buyer to build more rapport and trust. Applying data and logic to your marketing plans is the… Read more »

Building Personal Relationships: Why It Matters More in B2B Marketing

Posted by & filed under Marketing Tactics.

  In most of today’s industries, top executives, marketers and salespeople alike view relationships as being central to hitting the big sales numbers. In fact, entire businesses have been built on the premise of helping other companies build strong connections with buyers and customers as well as manage those interactions better. (Think marketing agencies, CRM companies… Read more »

If you’re not retargeting, you’re losing money.

Posted by & filed under Demand Generation, Lead Generation, Marketing Planning, Marketing Tactics, Retargeting.

  If you haven’t already taken your B2B marketing into the digital age, now’s the time. In fact, 67 percent of the B2B buying process happens online, making your digital marketing strategies of the utmost importance if you want to drive new business. What’s even more staggering, 98 percent of people visiting your web site… Read more »

B2B Marketing: How To Do It Right!

Posted by & filed under Marketing Tactics.

When you’re a business that sells primarily to other businesses, you need to employ different marketing tactics than if you were selling to the average consumer. B2B marketing is targeted to specific industry niches and involves a much longer and more complex buying process. These basic techniques can help you connect with your business audience… Read more »

Do you have the right content marketing partner?

Posted by & filed under Marketing Tactics.

To find the right content marketing partner, marketers need to analyze four critical areas when developing their content marketing plan.  Strategy Before you get your content marketing strategy off the ground you need a plan. But there are a few things you need to determine first. Who are attempting to reach? What are their pains?… Read more »

Dirty Little Secrets About Content Marketing

Posted by & filed under Marketing Tactics.

The vast majority of B2B marketers are developing content as part of their marketing mix. They must be….right? There is an exorbitant amount of information in regards to content marketing everywhere these days. If you do a search on google for “content marketing” you’ll get a billion search results. Yes a billion results, which is… Read more »

Who’s Managing Your Customer Experience?

Posted by & filed under Marketing Tactics.

Do you know who is managing your customer experience? We promise we’re not trying to trick you.  Your customer experience is always changing and taking on new shapes. Recently Sirius Decisions asked over 200 companies that use a customer experience function, what goes into theirs. They were able to find that most organizations are able… Read more »