Just as traditional journalism is based on the principles of answering the five “W” questions – What, Who, Where, When and Why – you can apply the same to Account Based Marketing. Much has been written about ABM, including in this space, but it’s always worth covering such basics for those who are still… Read more »
Posts Categorized: Messaging Strategy
Channel marketing has emerged as a vital B2B marketing strategy. Those companies effectively employing this tactic have seen increased flexibility and attractiveness to a wider scope of partners – naturally resulting in greater profits. However, channel marketing can be quite challenging to those not versed in the process. Also, larger organizations will typically have… Read more »
Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.
Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get… Read more »
As 2015 comes to an end, we have the opportunity to reflect on the challenges and successes of the current year, and to prepare for the obstacles of the new year. Facing the unknown can seem intimidating, but knowledge is key. We have complied some of the top marketing challenges of 2016 to assist with your planning.
Content marketing is about creating and distributing dynamics material, driving the prominence of your site and brand as well as encouraging profitable customer action. To do this, your content needs to address the customer’s pain points. Once it’s published, it must promote itself, snowballing in terms of exposure and impact. Content shock is a myth. There… Read more »
Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep… Read more »
Summer isn’t quite over yet, but as a B2B marketer this is usually about the time I start working on next year’s marketing plan. Truth be told, I’m totally type-A and a planner by nature! I like to start early so I have enough time to research new trends, analyze past results and understand goals being set… Read more »
Effective marketing is simple, consistent, compelling, and persuasive. The easiest way to make that happen is by developing a great messaging strategy. Effective messaging outlines what your company does and how it differs from the competition. A messaging platform should serve as the foundation of everything you write from elevator pitches, web site copy as… Read more »