Just as traditional journalism is based on the principles of answering the five “W” questions – What, Who, Where, When and Why – you can apply the same to Account Based Marketing. Much has been written about ABM, including in this space, but it’s always worth covering such basics for those who are still… Read more »
Posts Categorized: Messaging Strategy
With digital marketing constantly evolving and changing, no company should be content and just sit back and continue status-quo marketing. Customers tastes, preferences, and ways of consuming information are constantly changing, therefore the technology and implementation of a marketing strategy should be a constantly evolving craft. Top marketers are agile and actively adapting in order to stay… Read more »
A corporate messaging platform is the backbone of a company’s external image, so it must be clear, powerful, compelling and differentiating. Consistent messaging ensures everyone in an organization is on the same page in terms of company identify, purpose, and communication throughout the entire customer experience.
Native advertising has been one of the most buzzed about marketing techniques in the past few years, and for good reason. Studies have shown marketers achieving amazing amount of success – so much so that the amount spent yearly on this type of advertising has been growing in the billions. But what exactly is… Read more »
As we all know, building a home without starting with blueprints is all but impossible. The same would be said for creating a marketing plan. And just like a strategy must be created in building a home, creating a marketing plan is no different. Strategy must always come first when developing a marketing… Read more »
Successfully attracting buyers to your brand and keeping them engaged has become increasingly challenging. This is largely due to the power held by consumers themselves. Able to research items, compare prices and view testimonials with a few clicks at any time, they will often have drawn conclusions about a brand before their first interaction… Read more »
Channel marketing has emerged as a vital B2B marketing strategy. Those companies effectively employing this tactic have seen increased flexibility and attractiveness to a wider scope of partners – naturally resulting in greater profits. However, channel marketing can be quite challenging to those not versed in the process. Also, larger organizations will typically have… Read more »
Account based marketing, also called smarketing, or sales marketing, is one of the biggest trends in B2B marketing in 2016. Essentially, it is a marketing strategy designed to target specific accounts (or companies), that are essentially prime business targets. Through personalized marketing campaigns, marketing and sales teams are able to reach, influence and convert target accounts.
Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get… Read more »
As 2015 comes to an end, we have the opportunity to reflect on the challenges and successes of the current year, and to prepare for the obstacles of the new year. Facing the unknown can seem intimidating, but knowledge is key. We have complied some of the top marketing challenges of 2016 to assist with your planning.