People are unique. Your content should be too.

Posted by & filed under Buyer Personas, Content Marketing, Customer Marketing, Lead Nurturing, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »

What C-Suite Execs Read Every Day [Social Data]

Posted by & filed under Marketing Management, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Carter Hostelley, CEO of Leadtail. C-Suite executives are all about the big picture. That means having a strategic perspective, while staying aware of market and technology trends that may impact their business. But that’s not all. These executives must also be strong leaders and embrace an entrepreneurial mindset. No wonder they get… Read more »

Understanding Buyer Personas

Posted by & filed under Buyer Personas, Content Marketing, Lead Generation, Marketing Tactics, Personas.

  In marketing, it’s imperative that you understand your prospective buyers’ goals and motivations. Buyer personas – also known as marketing personas – are distinct, fictional representations of potential customer groups. These personas define typical behavior patterns, goals, skills and attitudes along with fictional details that bring each customer group to life.