What’s All the Hype About Predictive Analytics?

Posted by & filed under Integrated Marketing, Marketing Automation, Marketing Management, Marketing Plan, Marketing Tactics, Programmatic Marketing.

  By now, most business owners are aware of sales and marketing automation software and how they can streamline the customer acquisition process. However, there’s still a major chasm between the two. Bridging that gap has long proved difficult, but that’s all supposed to change thanks to an emerging new technology: predictive analytics. Chances are that you’ve at least heard… Read more »