How to Correct Sales Pipeline Shortfalls With Demand Modeling

Posted by & filed under Demand Generation, Funnel Marketing, Lead Generation, Marketing Automation, Marketing Planning, Sirius Decisions Waterfall.

  It’s easy enough for businesses to look back over past sales figures and see why pipeline shortfalls occurred. What is far more difficult is tracking efforts in real time in order to make corrections that will solve problems before they seriously impact earnings and undermine annual sales projections. The key to adjusting performance strategies… Read more »