B2B Social Media in 2018: Technology and Trends

Posted by & filed under Digital Marketing, Marketing Tactics, Social Media, Uncategorized.

  We are way past the point now in 2018 where marketers can claim that B2B social media is unimportant to their company’s marketing strategy. Anyone still clinging to that notion has long since been left in the dust. But keeping up also matters. As companies make bigger investments in social media brand domination, it’s… Read more »

10 Keys to Creating a Killer B2B Social Media Strategy

Posted by & filed under Digital Marketing, Marketing Tactics, Messaging Strategy, Social Media, Uncategorized.

  Nowadays nearly everyone is on social media as it has evolved into a core communication and networking outlet for consumers and businesses alike. When people become curious about a business or brand, often the first thing they do is turn to social media. But with nine in ten business having a social presence, how… Read more »

What Do The New Facebook Feed Changes Mean for Advertisers and Publishers?

Posted by & filed under Content Marketing, Marketing Tactics, Social Media, Uncategorized.

  Facebook announced this month that the company is making a huge change to its News Feed algorithm. Personal news feeds will now prioritize friends and posts that spark comments between them — at the expense of public content, news outlets and, importantly, the total number of ads you see on the social network. What… Read more »

Making the Most of Facebook Marketing, Part 2

Posted by & filed under Digital Marketing, Marketing Tactics, Social Media, Uncategorized.

  In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns.   In this article, we’ll drill down and share… Read more »

Making the Most of Facebook Marketing, Part 1

Posted by & filed under Marketing Plan, Marketing Tactics, Social Media, Uncategorized.

  The World’s Largest Audience, Served Up on a Platter Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform. For marketers, especially B2C but… Read more »

How A.I. and Bots for Marketing Can Make You More Productive

Posted by & filed under Digital Marketing, Growth hacking, Marketing Automation, Marketing Tactics, Social Media, Uncategorized.

  Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »

Influencer Marketing Explained: How to Use Influencer Marketing to Build Buzz

Posted by & filed under Influencer Marketing, Social Media.

    Influencer marketing is a fairly simple concept to grasp – a new spin on the time-honored strategy of celebrity endorsements. Its successful execution, however, is much more nuanced. Here, we explain how to use influencer marketing in the world of social and other online media, and how to execute an influencer marketing strategy… Read more »

The Fundamentals of Using Social Media to Increase Web Traffic

Posted by & filed under Social Media, Uncategorized.

  There’s no question that social media, even on its own, is a powerful marketing tool. As platforms allow greater control over the delivery of your message and as analytics give greater insight into the results of your efforts, social media has been increasingly embraced by brands and their marketing teams. However, harnessing the maximum… Read more »