What Do The New Facebook Feed Changes Mean for Advertisers and Publishers?

Posted by & filed under Content Marketing, Marketing Tactics, Social Media, Uncategorized.

  Facebook announced this month that the company is making a huge change to its News Feed algorithm. Personal news feeds will now prioritize friends and posts that spark comments between them — at the expense of public content, news outlets and, importantly, the total number of ads you see on the social network. What… Read more »

Making the Most of Facebook Marketing, Part 2

Posted by & filed under Digital Marketing, Marketing Tactics, Social Media, Uncategorized.

  In Facebook Marketing Part 1, I discussed all of the reasons why you should be using Facebook advertising in your overall B2B marketing strategy, how to set up the conceptual framework for your company’s Facebook presence, and how to measure results of Facebook marketing campaigns.   In this article, we’ll drill down and share… Read more »

Making the Most of Facebook Marketing, Part 1

Posted by & filed under Marketing Plan, Marketing Tactics, Social Media, Uncategorized.

  The World’s Largest Audience, Served Up on a Platter Facebook has over 2 billion users worldwide, and 1.37 of these users visit the website on a daily basis. Consensus data also shows that people are spending more time on Facebook per session compared to any other popular social platform. For marketers, especially B2C but… Read more »

How A.I. and Bots for Marketing Can Make You More Productive

Posted by & filed under Digital Marketing, Growth hacking, Marketing Automation, Marketing Tactics, Social Media, Uncategorized.

  Applications of Artificial Intelligence and automated Bots are insinuating their way into our daily lives—from Siri and Alexa, to cars that analyze and coach your driving, and refrigerators that can generate a shopping list by analyzing their own contents. Facebook’s ability to recognize the faces of your friends from their pictures is powered by… Read more »

The Fundamentals of Using Social Media to Increase Web Traffic

Posted by & filed under Social Media, Uncategorized.

  There’s no question that social media, even on its own, is a powerful marketing tool. As platforms allow greater control over the delivery of your message and as analytics give greater insight into the results of your efforts, social media has been increasingly embraced by brands and their marketing teams. However, harnessing the maximum… Read more »

Simple Steps to Increase Followers on LinkedIn

Posted by & filed under Demand Generation, Marketing Tactics, Social Media, Uncategorized.

  While LinkedIn can be one of the most productive social platforms for businesses, its effective usage is often a mystery to its users. This also applies to that most basic and imperative of actions – acquiring followers. Inexperienced companies and their LinkedIn page managers regularly use that same ineffective method employed by Twitter users… Read more »

The Art of Increasing Twitter Followers

Posted by & filed under Social Media, Uncategorized.

  When Twitter first arrived on the scene, it was decried by businesses as being useless for marketing purposes. “How are we supposed to engage an audience in under 140 characters?” would have almost certainly been a popular question. Of course, today you would be hard pressed to find a successful business that doesn’t have… Read more »