The Art of Increasing Twitter Followers

Posted by & filed under Social Media, Uncategorized.

  When Twitter first arrived on the scene, it was decried by businesses as being useless for marketing purposes. “How are we supposed to engage an audience in under 140 characters?” would have almost certainly been a popular question. Of course, today you would be hard pressed to find a successful business that doesn’t have… Read more »

Understanding Social Strategy vs. Search Strategy

Posted by & filed under Buyer Personas, Demand Generation, Lead Generation, Social Media, Uncategorized.

  While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »

Grow your following and build strong relationships with a guest blog program

Posted by & filed under Content Marketing, Lead Generation, Marketing Tactics, Social Media.

  Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience.  In addition, it will also help you form relationships with… Read more »

The Secret to Great B2B Marketing: The Content Marketing Audit

Posted by & filed under Buyer Personas, Content Marketing, Lead Generation, Marketing Management, Marketing Plan, Messaging Strategy, Social Media.

Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep… Read more »

Your Marketing is Integrated, but is it Synchronized?

Posted by & filed under Branding, Demand Generation, Integrated Marketing, Marketing Management, Marketing Plan, Marketing Planning, Social Media.

Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.