While the old mantra “if you fail to prepare, prepare to fail” may hold true for all aspects of marketing, it is particularly applicable in creating online content. Perhaps more specifically, “preparing logically for your audience” (although that just doesn’t have the same ring, does it?). That subtle definition is extremely important, and unfortunately,… Read more »
Posts Categorized: Social Media
Maintaining a blog is one of the most important aspects of growing your engagement with your target audience. An active blog can establish a business as a reliable industry thought leader, while attracting people to your website on a regular basis. Guest blogging can help you expand your reach and grow your audience. In addition, it will also help you form relationships with… Read more »
Marketing in today’s world involves more than just writing a catchy slogan and having a memorable logo. Content is king in the digital realm, and sharing helpful knowledge and assets that have real value to your target audience across so many different channels can be an overwhelming. Which begs the question: How can I keep… Read more »
Integrated marketing is a very powerful strategy, but simply integrating your marketing, social media, demand generation, web site, etc. is no longer enough. If you want to succeed in today’s fast-paced, digital environment, you not only need to build on the success of your integrated marketing approach but also enhance it with “synchronized” marketing.