6 Pro Tips To Get The Most Value From B2B Marketing Automation Platforms

Posted by & filed under Marketing Automation, Uncategorized.

  When we talk to users of various marketing automation platforms we find that the biggest inhibitor to successful deployment of B2B marketing automation platforms is lack of an effective strategy. The second biggest is failing to recognize their full range of available features and potential uses beyond the usual email campaigns. If this sounds… Read more »

How to Use Influencer Marketing for B2B

Posted by & filed under Marketing Planning, Uncategorized.

  When most of us think about Influencer Marketing, a Kardashian or other celebrity comes to mind, and it’s generally in the consumer product marketing space. While some of the fundamental principles are the same, influencer marketing for B2B companies requires a deeper understanding of your customers, and a lot more planning and finesse. Here’s… Read more »

8 Key Metrics for Content Marketing

Posted by & filed under Content Marketing, Uncategorized.

  What are the most important metrics for measuring the ROI of your content marketing programs? As the old saw goes, what gets measured, gets done. But content marketing is so much on the “humanistic” side of selling that its practitioners forget, overlook or fail to realize there are certain performance numbers that tell their… Read more »

B2B Social Media in 2018: Technology and Trends

Posted by & filed under Digital Marketing, Marketing Tactics, Social Media, Uncategorized.

  We are way past the point now in 2018 where marketers can claim that B2B social media is unimportant to their company’s marketing strategy. Anyone still clinging to that notion has long since been left in the dust. But keeping up also matters. As companies make bigger investments in social media brand domination, it’s… Read more »

10 Keys to Creating a Killer B2B Social Media Strategy

Posted by & filed under Digital Marketing, Marketing Tactics, Messaging Strategy, Social Media, Uncategorized.

  Nowadays nearly everyone is on social media as it has evolved into a core communication and networking outlet for consumers and businesses alike. When people become curious about a business or brand, often the first thing they do is turn to social media. But with nine in ten business having a social presence, how… Read more »

People are unique. Your content should be too.

Posted by & filed under Buyer Personas, Content Marketing, Customer Marketing, Lead Nurturing, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »

13 Ways Your Marketing Reports Are Hurting Your Business

Posted by & filed under Marketing Management, Marketing Planning, Marketing Tactics, Uncategorized.

Guest Blogger Contribution by Molly Clarke, a Senior Marketing Manager at ZoomInfo. Modern marketers live and breathe data. We’re constantly trying to prove the value of our efforts, test and scale campaigns, and measure results—all in an attempt to generate more revenue for our respective companies. But, what if we told you your beloved marketing… Read more »