10 Keys to Creating a Killer B2B Social Media Strategy

Posted by & filed under Digital Marketing, Marketing Tactics, Messaging Strategy, Social Media, Uncategorized.

  Nowadays nearly everyone is on social media as it has evolved into a core communication and networking outlet for consumers and businesses alike. When people become curious about a business or brand, often the first thing they do is turn to social media. But with nine in ten business having a social presence, how… Read more »

People are unique. Your content should be too.

Posted by & filed under Buyer Personas, Content Marketing, Customer Marketing, Lead Nurturing, Marketing Management, Marketing Plan, Marketing Planning, Marketing Tactics, Messaging Strategy, Personas, Uncategorized.

  Guest Blogger Contribution by Rob Howard, founder of the DailyStory. When it comes to content marketing, what’s the difference between the good B2B content marketers and great B2B content marketers? Is it the choice of channel? LinkedIn, Facebook, Twitter. Or is it the writing style or the colors of your call to action? You… Read more »

13 Ways Your Marketing Reports Are Hurting Your Business

Posted by & filed under Marketing Management, Marketing Planning, Marketing Tactics, Uncategorized.

Guest Blogger Contribution by Molly Clarke, a Senior Marketing Manager at ZoomInfo. Modern marketers live and breathe data. We’re constantly trying to prove the value of our efforts, test and scale campaigns, and measure results—all in an attempt to generate more revenue for our respective companies. But, what if we told you your beloved marketing… Read more »

6 Tips for Creating Awesome Memorable and Engaging B2B Webinars

Posted by & filed under Branding, Demand Generation, Digital Marketing, Lead Generation, Lead Nurturing, Uncategorized, Video Marketing.

  Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »

“What Are The Trends To Watch In Marketing Tech for 2018?”

Posted by & filed under Channel Marketing, Digital Marketing, Marketing Automation, Marketing Planning, Marketing Tactics, Messaging Strategy, Uncategorized.

  Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing. Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies…. Read more »

How a Searchable Website Can Supercharge Your Conversion Rates

Posted by & filed under Demand Generation, Digital Marketing, Funnel Marketing, Lead Generation, Uncategorized.

    An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level. If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may… Read more »

Best B2B Email Marketing Platforms for 2018

Posted by & filed under Content Marketing, Demand Generation, Digital Marketing, Email Marketing, Uncategorized.

    While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions…. Read more »