Today’s post is all about getting the right mix of marketing technologies to make your business grow: What is a marketing technology stack Why you need it How to set one up What marketing tools or platforms need to be included
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Marketing plans aren’t static documents. The best ones are dynamic and responsive. It’s a best practice to be updating a marketing plan every year if not more often, or at least reviewing the plan with respect to significant changes in product, strategy, competition or customer trends. In this article, I focus on that last… Read more »
If you’re a marketer, which data points will provide the best insights? Here is a rundown on which data is most critical to include in an account based marketing strategy.
As marketing technology grows smarter every year, so must investments in MarTech if companies today are to keep up. If your technology is as little as two years old, it’s already outdated. I’ve followed the ongoing technology advances and trends, and here I tell you about the best marketing technologies for 2019 budgets,… Read more »
When we talk to users of various marketing automation platforms we find that the biggest inhibitor to successful deployment of B2B marketing automation platforms is lack of an effective strategy. The second biggest is failing to recognize their full range of available features and potential uses beyond the usual email campaigns. If this sounds… Read more »
When most of us think about Influencer Marketing, a Kardashian or other celebrity comes to mind, and it’s generally in the consumer product marketing space. While some of the fundamental principles are the same, influencer marketing for B2B companies requires a deeper understanding of your customers, and a lot more planning and finesse. Here’s… Read more »
The power of Facebook marketing is a force you can’t ignore. 93% of marketers have adopted the platform to target specific audiences in their advertising strategies. With an average of 1.18 billion daily active users on Facebook, the possibilities of target audiences are endless. It’s no doubt that 2018 is a huge year for… Read more »
What are the most important metrics for measuring the ROI of your content marketing programs? As the old saw goes, what gets measured, gets done. But content marketing is so much on the “humanistic” side of selling that its practitioners forget, overlook or fail to realize there are certain performance numbers that tell their… Read more »
We are way past the point now in 2018 where marketers can claim that B2B social media is unimportant to their company’s marketing strategy. Anyone still clinging to that notion has long since been left in the dust. But keeping up also matters. As companies make bigger investments in social media brand domination, it’s… Read more »
Leveraging buyer insights to create buyer personas and buyer’s journey maps improves campaign performance, increases sales productivity and gets you to market faster. Here’s the lowdown on the smartest ways to develop and use buyer insights that will help you crush your company’s sales goals.