If your team has adopted processes for Account Based Marketing, you already know what it’s supposed to be doing, which is to help you align marketing and sales to build richer revenue streams for your company. But are you sure it’s really doing all that it could or should? Truly effective ABM execution takes… Read more »
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Guest Blogger Contribution by Molly Clarke, a Senior Marketing Manager at ZoomInfo. Modern marketers live and breathe data. We’re constantly trying to prove the value of our efforts, test and scale campaigns, and measure results—all in an attempt to generate more revenue for our respective companies. But, what if we told you your beloved marketing… Read more »
Quick — can you recall the best webinars you’ve ever attended? (Can you recall ANY?) If one or two did come to mind, can you identify why they stuck with you? Was it a presenter with a pleasant voice and an entertaining personality? Striking visuals? The richness of the educational content itself? If only… Read more »
Data-driven insights into what’s driving more Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQL), and how best to optimize marketing campaigns are just some of the many areas where machine learning is revolutionizing marketing. Machine learning, also known as Artificial Intelligence or AI, is disrupting a lot of our old familiar digital marketing strategies…. Read more »
An internal search engine on a company website can be an incredibly powerful marketing tool when used correctly. Easy navigation is one thing, but search capability brings your U/X performance to a whole new level. If you think your B2B website is fine without one–after all, you’re not selling consumer products –you may… Read more »
While inbound content marketing continues to dominate the field for digital-based companies today, one essential outbound strategy that should remain in every marketer’s toolkit is email marketing. Its continuing ROI value is reflected in the proliferation of email marketing platforms in recent years, with growing features and functionalities not seen in earlier versions…. Read more »
Here are some of the best content marketing tips for 2018 that will get your audience’s attention – in a good way. Learn about writing tips for better digital marketing, the power of the editorial content calendar, and some resources to make you smarter.
Facebook announced this month that the company is making a huge change to its News Feed algorithm. Personal news feeds will now prioritize friends and posts that spark comments between them — at the expense of public content, news outlets and, importantly, the total number of ads you see on the social network. What… Read more »
The fine art and science of Search Engine Optimization (SEO) is being refined every year, as digital marketers strive to keep pace with shifting technologies and changes in personal and spending habits. Like so many other digital marketing strategies, keeping up with SEO trends demands a regular review of what’s shifting, what’s out, and… Read more »
Creating irresistible calls to action is the key to capturing leads. Here’s a short primer on how to optimize conversion rates using current best practices, including eight power tips you probably haven’t tried yet.