How to Create a Channel Marketing Program Your Partners Will Love

Posted by & filed under Channel Marketing, Uncategorized.

  Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program is a business strategy that companies use to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s… Read more »

The Top 3 Most Successful Ways To Nurture Your B2B Leads

Posted by & filed under Lead Generation, Lead Nurturing, Uncategorized.

  Guest Blogger Contribution by Sophorn Chhay at Trumpia. Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to… Read more »

Are Your Marketing Skills Gaps Holding You Back?

Posted by & filed under Marketing Planning, Marketing Tactics, Uncategorized.

  Marketing is one of the most dynamic fields to navigate. Not only does it demand powerful creativity and a superior skill level in areas ranging from design to data crunching, but it is also constantly evolving. The internet and social media have definitely contributed towards this evolution. For these reasons, eliminating marketing skills gaps… Read more »

3 tips to make sure your sales presentation is resonating with buyers?

Posted by & filed under Content Marketing, Customer Marketing, Demand Generation, Marketing Tactics, Uncategorized.

  In the B2B world, sales presentations can be one of the most effective tools for convincing buyers to purchase your product or service. However, many companies often struggle to create strong and effective sales presentations. It’s not uncommon to hear of companies or marketing teams abandoning presentations because “they are no longer effective.” The… Read more »