Successful partnerships are the cornerstone of many B2B companies and having an effective channel marketing program is essential for long-term sustainable success. A channel partner program is a business strategy that companies use to encourage partners to recommend and sell the company’s products and associated services. Essentially, it’s a clever way of extending a company’s… Read more »
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A corporate messaging platform is the backbone of a company’s external image, so it must be clear, powerful, compelling and differentiating. Consistent messaging ensures everyone in an organization is on the same page in terms of company identify, purpose, and communication throughout the entire customer experience.
It takes a lot of work to drive traffic to a website. If your site is not designed to capture leads, however, then the site traffic will be lost. In order to ensure SEO and SEM efforts don’t go to waste, your website should be set up to engage existing customers, to capture leads, and to… Read more »
Writing a great blog post is a specialized skill. In order to create posts that people will actually read and appreciate, it is helpful to understand what goes into the creation of a great blog post. Here are a few tips and tricks to craft a blog post that provides value to readers.
Guest Blogger Contribution by Sophorn Chhay at Trumpia. Gathering and nurturing your leads is an excellent way to build your brand’s reputation, develop trust levels and turn prospects into buyers which will ultimately increase your revenue. However, this can be extremely time consuming. Therefore, you should explore using SMS and marketing automation if you want to… Read more »
Video marketing is powerful for promoting a company’s product or service. In fact, by 2017, analysts predict that 74% of all internet traffic will be on video. It is so effective in fact, that on average, it typically increases the likeliness of audience engagement by more than a power of ten! This is a… Read more »
The marketing industry has evolved so much over the past 20 years. In many ways, the tasks, techniques, and skills of today’s marketers would be unrecognizable to the professionals of the past. My father was also in marketing and his eyes glaze over when I talk about some of the programs and tactics we… Read more »
I have the luxury of working with some of the greatest CMOs and one thing is certain – A CMO is a big job that includes running an entire marketing team successfully within an ever transforming field. This requires a high level of strategic thinking, oversight, and execution – as well as an ability to excel and… Read more »
Marketing is one of the most dynamic fields to navigate. Not only does it demand powerful creativity and a superior skill level in areas ranging from design to data crunching, but it is also constantly evolving. The internet and social media have definitely contributed towards this evolution. For these reasons, eliminating marketing skills gaps… Read more »
In the B2B world, sales presentations can be one of the most effective tools for convincing buyers to purchase your product or service. However, many companies often struggle to create strong and effective sales presentations. It’s not uncommon to hear of companies or marketing teams abandoning presentations because “they are no longer effective.” The… Read more »