Is Your Marketing Automation Software Still Serving You?

Posted by & filed under Marketing Automation, Uncategorized.

In the old frontier days of marketing automation software – say, around 2007-2010 – it was an exciting time as marketers learned they didn’t have to keep spreadsheet notes, calendar reminders, or manually push “send” each time they wanted to communicate with target prospects. More than 70 different vendors eventually rose to fill this new… Read more »

Ten Strategies to Align Marketing with Sales

Posted by & filed under Marketing Planning, Retargeting, Uncategorized.

  There’s a classic conflict between Sales and Marketing teams at many companies, where each tends to undervalue the other’s contributions to revenue growth. If allowed to fester unchecked, this mutual antipathy works against the best interests of customers, the company, and the individual adversaries themselves. It doesn’t have to be this way. Here are… Read more »

The 10 Hottest Marketing Trends for 2017

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  As someone whose job and professional interests draw me to follow the cutting-edge trends in digital marketing, it helps me to gather my observations on this fast-evolving industry into a bigger picture. I like to understand why we do things differently now this year than we did last year- or three years ago. But… Read more »

Does Your Marketing Stack Up Against Your Competitors?

Posted by & filed under Marketing Tactics, Messaging Strategy, Uncategorized.

  With digital marketing constantly evolving and changing, no company should be content and just sit back and continue status-quo marketing. Customers tastes, preferences, and ways of consuming information are constantly changing, therefore the technology and implementation of a marketing strategy should be a constantly evolving craft. Top marketers are agile and actively adapting in order to stay… Read more »